It’s possible that you’ve been there. You wake up one morning and you can’t find your site in its customary high first page ranking in Google. You look in vain through page 1, 2, 3 and 4. Then you find it, on page 5, pretty much nonexistent as far as web traffic goes.
Before doing anything severe and reactionary, we would like to offer you some sensible steps to take that can minimize the freefall your pages may be in.
Changes in ranking happen frequently, but larger shifts as a result of an algorithm change are more dramatic, and can wreak havoc. While this is not at all within our control, have a look at these 5 ways you can help stem the damage.
5 Strategies to minimize a drop in rankings
- Monitor your site and rankings – If you haven’t already make sure you are monitoring your site and keyword positions. This is a good way to avoid surprises, as well as see where you need help.
- Get more social – Having more of your content shared on social media is an effective counter measure you can use to help mitigate a rankings drop. The links and traffic will show Google that your page is indeed still relevant and popular, and will help.
- Check Webmaster Tools – Have a look inside your Google Webmaster Tools account to see if you’ve incurred any penalties or if there are suggestions for your SEO. This could shine a light on your issues quickly.
- Check your SEO – Along with the step above, look at your SEO, especially on-page, and see if you are missing any elements that should be present. Look at titles, descriptions, alt tags, and duplicate content issues. Resolve these and it might be a major help.
- Diversify your content and linking – Continuing to produce quality content and getting links still matters. Make an effort to diversify your content topics, (while still staying relevant) and also the links coming into those pages if you can control it.