The Basics of SEO for E-commerce

Best Practices in SEO for E-commerceSocial Proof

SEO for ecommerce is not that much different than SEO for anything else, but it does have some unique aspects you’ll want to bear in mind.

When it comes to e-commerce sites, the process gets even more complex than usual. In fact, e-commerce sites operate in a unique set of circumstances with a specific set of best practices.

So to make this a reality let’s take a look at some of the more valuable aspects of SEO for e-commerce, and see if your pages measure up!

5 Best Practices in SEO for E-commerce

Unique content – Google prizes original unique content, and penalizes duplicate content. With the amount of newcomers in the e-commerce game, most are willing to copy the product description they find in Amazon or wherever else directly onto their pages. Not a good plan. Take the time to create unique descriptions for your pages.

Reviews and social proof – Most people are hesitant to purchase if they don’t see that someone has tested the waters before them That is why testimonials and social proof play such a large roll in successful e-commerce pages. These are easy to get, and need to be a part of the plan!

Use redirects on dead product pages – Often when a product is no longer being sold, the page lives on, though usually in the form of a 404 error page. This is a bad on-site SEO signal to Google, and will hurt you. Instead, us a simple 301 redirect to send that traffic to new or current pages.

Use unique imagery – Use unique images on your pages too. Like duplicate content in the form of text, using the same images found on Amazon won’t help you. If you can handle some image editing, it’s simple enough to alter the images enough to make them unique, and perhaps adding a message of your own.

Use different types of content – Shake it up on your e-commerce pages. Like other web pages, people like to see a variety of content, and this can make your product stand out. Videos, demos and testimonials can help immensely.

Using these small tweaks together with traditional on-page SEO can lead to your pages leapfrogging over the competition. All it will require is a little more work!

About Kyle

Kyle Battis has been involved in advertising and marketing for over 14 years. He has a background in Direct Marketing, Online Media Buying commanding $150,000 per Month Ad budgets, Live Presentations, and has extensive experience designing Marketing Funnels that make money.
He has been part of ‘Start-ups,’ been the Director of Marketing at $8 Million/Year companies, $15 Million/Year companies, and has helped coach his clients to Double and even triple their business.
Kyle is also the chief presenter of the NH Strategic Marketing live events and online events. During these events, Kyle takes business owners of all sizes and their teams on a crash course through the NH Strategic Marketing 8-Step Perfect Customer System.
The NH Strategic Marketing Program is a complete marketing system unlike anything you’ve ever seen. This marketing system has helped many businesses become the #1 company in their local market and it is based on principles that have been proven in over 350 industries.
The exclusive NH Strategic Marketing Program combines some of the best elements of proven marketing systems and strategies to help you control your market.
Kyle is also an author, coach, speaker, product creator, membership site manager, and has trained over 3,000 entrepreneurs in all 50 states and in over 40 countries on how to grow their businesses using the internet. Kyle lives in Concord, New Hampshire with his wife and English Bulldog Noble.

Leave a Reply

Your email address will not be published. Required fields are marked *