Two Options To Get Your Website Mobile Ready

With Google’s announcement of their April 21st 2015 deadline to get your business website “Mobile Friendly” I have been talking a lot about the different options to get this fixed.

Mobile is growing at five times the speed of the internet and you don’t want to be one of the many business owners ‘left behind’ because it will cost you.

Google Mobile Website

Video about the ‘Mobile First’ Mindset’ – Click Here to watch This Episode

If your business doesn’t have a mobile-friendly presence, it’s past time to catch up — both users and search engines demand it.

Google has stated you absolutely NEED to get this fixed before April 21st or your site will be penalized and you can expect less traffic, less leads, and less New business.

Is Your Site Mobile Friendly? Find out with this test from Google:
https://www.google.com/webmasters/tools/mobile-friendly/

You basically have two options to get your site Mobile Ready:

Mobile Responsive SiteOption 1.  Have your entire site redesigned to be Mobile Responsive – This is definitely the way to go if you have been thinking your website needs an upgrade anyway.  By having a competent web designer (ask me and I can introduce you to one) redesign your site you will not only boost your SEO (how easy your site is found in the search engines)  but you will also become Google compliant AND deliver a much better user experience to your website visitors.  This will ultimately help you convert more visitors into New customers.

The downside of this option is that it will cost you a bit (potentially $1,500 – $5,000 depending on how fancy you want to get with your new website).  Most developers will charge a down payment of about 50% of the total cost and collect the remaining balance once your new redesigned site is created.

Click Here to Contact Kyle About This Option

 

 

dedicated mobile site

A Dedicated Mobile site can help you get Google Compliant quickly

Option 2.  Add a Dedicated Mobile Site to run parallel to your existing main site – This is definitely a ‘Bandaid approach’ that isn’t 100% ideal BUT it will at least get you compliant with Google.

This can be as cheap as a $297 one time fee or there are more advanced options if you want added features for your dedicated mobile site.  

Well worth that small investment to at least get you compliant with Google.  

(Not doing so can cost you a LOT more with lost business).

Click Here to Contact Kyle About This Option
Here is a video explaining this option a little more about the Dedicated Mobile Site “Bandaid” option.  

A mobile location page is as simple as it sounds — any page that contains information about your business. For most small and medium businesses, this will likely be an individual page, but for chains or multi-department stores, it may be part of a store-locator section from the main website.

Click Here to Contact Kyle About This Option
Matt Cutts, the head of Google’s Webspam team, is emphatic about the importance of not hiding your multi-location information within a complex site.

According to Google, the most frequently sought after information is:

1. business address
2. hours of operation
3. phone number
4. departments available

Google, as well as other search engines and sources, require certain criteria for optimal data sourcing. Google’s criteria includes:

-each location or brand’s information accessible on separate web pages
-allowing the Googlebot to discover and crawl the location pages
location information presented in an easy-to-understand format
-use of schema.org structured data markup

Mobile and Responsive Location Pages

Mobile is growing at five times the speed of the internet. If your business doesn’t have a mobile-friendly presence, it’s time to catch up — both users and search engines demand it.

When mobile visitors come to a website, they’re usually looking for a few key pieces of information: directions, store hours, phone numbers and product information. Location pages make that information easy to find and navigate.

Choose Your Site Template Choose your own template to fit your brand.

Clear Calls to Action Include clear calls to action to maximize conversions

Large buttons, integrated coupons and the ability to incorporate images make the most of a business’ location page.

Responsive Web Design Take advantage of Responsive Design

Responsive design allows websites to scale to the size of whatever screen they’re being viewed on.

You no longer have to worry about customers having a bad browsing experience, and since the same page adapts to all devices, you will only have to update content in one place in order to keep it current everywhere.

Here is an Infographic breaking down this New Mobile World we are living in:  

mobile friendly site

 

I hope that you found this article helpful and please contact me if I can help you get Mobile Ready.

To your success,

Kyle Battis signature

About Kyle

Kyle Battis has been involved in advertising and marketing for over 14 years. He has a background in Direct Marketing, Online Media Buying commanding $150,000 per Month Ad budgets, Live Presentations, and has extensive experience designing Marketing Funnels that make money.
He has been part of ‘Start-ups,’ been the Director of Marketing at $8 Million/Year companies, $15 Million/Year companies, and has helped coach his clients to Double and even triple their business.
Kyle is also the chief presenter of the NH Strategic Marketing live events and online events. During these events, Kyle takes business owners of all sizes and their teams on a crash course through the NH Strategic Marketing 8-Step Perfect Customer System.
The NH Strategic Marketing Program is a complete marketing system unlike anything you’ve ever seen. This marketing system has helped many businesses become the #1 company in their local market and it is based on principles that have been proven in over 350 industries.
The exclusive NH Strategic Marketing Program combines some of the best elements of proven marketing systems and strategies to help you control your market.
Kyle is also an author, coach, speaker, product creator, membership site manager, and has trained over 3,000 entrepreneurs in all 50 states and in over 40 countries on how to grow their businesses using the internet. Kyle lives in Concord, New Hampshire with his wife and English Bulldog Noble.

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