I’m a movie buff (my parents owned a movie store when I was a kid) and a fan of Vince Vahn so this viral marketing promotion caught my attention. On March 6th their new movie “Unfinished Business” is being released and iStock by Getty Images and 20th Century Fox are celebrating the fun side of corporate life with a series of free stock images showcasing the film’s stars: Vince Vaughn, Tom Wilkinson and Dave Franco.
As mentioned above, the actors have a movie coming out Friday “Unfinished Business” that centers around the workplace so some creative person at the movie studio came up with this viral marketing promotion and guess what – it seems to be getting some traction.
I found multiple mentions of this ‘marketing stunt’ in a Google search, saw three different marketing groups talking about it on Facebook, and I even saw one of my online marketing compatriots using them for some Facebook ad promotions. ;-) (you can bet your bottom I will be doing the same).
This is one of the most unique ways we’ve seen yet to promote a movie. And yes, the pictures are free to the media because they are stock images.
According to IMDb, which I have loaded on my phone at all times so I can be kept abreast of the movie scene says the film is about:
“A hard-working small business owner and his two associates travel to Europe to close the most important deal of their lives. But what began as a routine business trip goes off the rails in every way imaginable – and unimaginable – way, including unplanned stops at a massive sex fetish event and a global economic summit.”
Should be an interesting movie!
Here are some of the photos:
Hope you got as much of a kick out of these as I did. ;-)