What is Social Proof and How Can You Use It?

What is Social Proof and How Can You Use It?social proof

If you really have no clue what the concept of social proof is all about, let’s define it right now. Social proof is the idea that people will shape and conform their ideas and beliefs to the prevailing wisdom of the crowd, as long as it is believable.

This profoundly popular and powerful tactic is admittedly very appealing. Getting large numbers of people to cast votes in your favor, merely by virtue of what they like or follow is a notion no marketer could let pass idly by.

Let’s look at 5 types of social proof, and let the ideas begin to flow.

5 Amazing types of social proof

Celebrity – No doubt if you can get a celebrity endorsement or testimonial, you have something quite valuable. These work best when the person in question is either extremely likable or somewhat controversial.

Scarcity ploy – In this consumer-driven society we live in we all live with the fear of missing out. This is because you or someone else has just informed them that they really need this right now, just like dozens others just like them have gone for this limited time, one-time only offer.

Expert social proof – There’s something about placing your trust in someone who has been there, or is viewed as an authority or expert on the subject that conveys just enough trust to get people to buy into the offer. This is where the term “influencer” emanates from, and is a powerful technique in sales these days.

User generated – Having your customers leave unsolicited reviews is something that happens frequently. (And more often if you encourage the practice!) It’s what you do with these that counts. Visitors to your page often see this as the tipping point because these “testimonials” carry an air of authenticity that a paid endorsement and other social proof only wish it had.

Peer pressure – The power of social media can extend into the personal lives of users, when they are recommending things to their friends. There’s an unwritten obligation to take this more seriously, and perhaps give it a chance, based solely on their friends recommendation. I guess the lesson here is be careful who your friends are!

About Mike Purvis

Mike Purvis is a systems design and analysis expert. Mike spent the first part of his career in the automotive industry – becoming the lead technician and then Service Manager for a reputable Ford Dealership here in NH. From here, he learned the power of building and supporting a team, how to find problems others simply couldn’t, and first-hand how to grow a business. In his time as Service Manager, Mike led the company to achieving record highs in department revenue, customer satisfaction and even received some of the Industry’s most prestigious awards.

Mike’s drive to automate, and systematize things, coupled with his strong interest in technology and marketing led him to the internet. Close to a decade ago, Mike started working with a small team to build online systems that served the specific needs he saw in regards to online traffic and lead generation. The successes of these early projects led him to startup his first company and dedicate himself to using the Internet to helping other people.

Since that time, Mike has worked with an extensive array of entrepreneurs in markets ranging anywhere from music and instruments, traffic and lead generation, and yes… even hypnosis. Working in such a diverse group of markets gives Mike unique insight into what works, and what doesn’t online.

In the last decade, Mike has managed teams ranging from 2 to 20 highly skilled individuals, and has built systems and marketing funnels responsible for millions of dollars in sales. He has an incredibly strong, often commented on, work ethic and an uncanny ability to get even the most complex projects done on-time, every time – never sacrificing quality for speed.

Mike is an expert in preparing to enter new markets, and outlining exactly what’s required to overtake strong competition in the online space. He’s often known for seeing problems with online systems that nobody else even realized existed – almost always resulting in increased sales, leads and overall success of a marketing campaign.

Mike is also an AdWords Certified Individual, and has designed, managed and honed campaigns for 5 million dollar plus companies, resulting in profitable traffic in difficult markets where others had failed.

Mike was born, raised and currently lives right here in NH with his Wife and Son, and an interesting array of pets including; a dog, a guinea pig, a highly spirited cat, a mini donkey and a mini horse.

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