The first page of Google is where you need to be when potential prospects are searching for your business online. As Google keeps refining their local algorithm, we’re finding that local SEO is taking on even more hats we need to wear. You truly need to be mindful of an ever-growing number of aspects that make up local SEO. While that is true, what’s also true is the opportunity here for those willing to put in the work to get it right.
Toward that goal, we’ve listed several best practices you’ll want to be aware of when it comes to local SEO for 2015. Fixing some of this should help boost your business. Some might not be new to you, while others will. Bear in mind, it’s a stew, and all of it works together to make it tasty!
9 SEO best practices for To Boost Your Local Business Rankings
1. Site speed – Make your site a speed demon: it matters as a Google ranking signal.
2. Optimize for Mobile – With half the traffic on the Web these days emanating from a mobile device, it’s crazy to ignore this any longer. Make a responsive mobile version of your site today. Check out this video blog post I made about a big announcement from Google that should light a fire under your butt if your website currently isn’t mobile-friendly (hint: mobile-geddon is coming). ;-)
3. On-page SEO – Ensure that your title tags, descriptions, internal links and website schema are all representing your business the way they should. If you don’t know what that means that’s ok, I can hook you up with a web ninja that knows. If “your web guy” says that doesn’t matter he may be the problem… ;-)
4. Get more Reviews and Citations – Reviews are starting to overtake citations, but for now both are still important. Get them both. You need to be consistently asking for more reviews and should be building more citations over time.
5. Quality inbound links – Get more high quality links preferably as a result of your content, and whatever you do don’t buy links.
6. Give your content a local flavor – As much for visitors as for anything, making sure your content appeals to the local audience is a good idea.
7. Be sure to Geotag your images – Putting specific geographic information into your image tags is helpful for Google to rank you for local terms, as well as locate you in Maps.
8. “Get social” and Encourage social signals – The active employment of social media, both as a way of sharing your content and advertising it, can do wonders for your reach. It doesn’t have to be this big burden. Here is what I aim to do most of the time:
- I write one blog post a week (like this one), share it on my Facebook Fan Page for my business, post it on my Google Plus page, email it to my email subscribers, pay for some Facebook ads to have that content put in front of my target market (business owners), and even share it to my personal social media profiles on Twitter and Facebook. This process takes me all of 10 minutes to get done. Give it a shot and this will help boost the ‘social signals’ for your site too and not to mention drive a bunch of targeted visitors your way!
9. N.A.P. data – As always, making sure your business information is consistent across ALL your platforms is critical. If you are anything like the local businesses I analyze on a daily basis, you should probably start with this. Getting you business NAP information updated is crucial.
Given all of this, doing well in local requires you to cover a number of areas, but always keep your focus on making your SEO work for you, and not the other way around, by keeping sales and conversions front of mind at all times. Improving your SEO doesn’t have to be a big task but some simple tasks done weekly can pay off big dividends down the road.
If you would like help improving your Local SEO let’s set up a time to talk.
To your success,