How To Attract More Business From The Internet
If You’re Looking For FAST And PREDICTABLE Growth With Your Business - Then This Video Is For You...
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Then… we’ll show you how to win with your online marketing campaigns!
How To Attract More Customers Online
In the 9+ years that we’ve been running online marketing campaigns for our clients, we’ve found that the majority of them are making the same mistakes that are affecting their ROI. If you take the time to learn how to correct each of the mistakes outlined, you’ll see that your campaigns are more effectively optimized and you’ll start to see a better return on your online marketing dollars.
In the video above, Kyle Battis, Co-Founder of NH Strategic Marketing, will dive into the common mistakes that we see businesses make with their online marketing campaign and how you can make your online marketing campaigns work better for your small business.
Who Can Benefit From Online Marketing
The short answer is: everyone. Every business should be doing some form of online marketing to grow their business and stay front of mind with their prospective customers. For businesses that are looking to get in front of their potential customers at the exact moment that they’re searching for your goods and services, online marketing campaigns are crucial.
Online marketing also helps businesses get in front of customers that have the highest potential of converting into paying customers, but only when it’s done correctly.
Where Are Your Potential Customers
Your potential customers are online. Whether they’re using social media sites such as Facebook, Instagram, and Twitter, or they’re watching videos on YouTube, or reading articles on websites, your customers are on the Internet. This means that in order to get in front of them and reach your customers, you have to be showing up prominently online.
Remember, it takes around 7 times for a customer to take action after seeing your business. So, it’s important to stay in front of them, especially after they’ve expressed interest in your business.
Book Your Free Discovery Call
Marketing your business online doesn’t have to be challenging, and with the right team, it won’t be. Schedule your free discovery call with a member of our team today to learn how we can help your business grow with effective digital marketing.
The 5 Biggest Mistakes We See Small Businesses Make With Their Marketing Campaigns
Mistake #1: Blind Archery
You can’t improve your marketing if you aren’t tracking which efforts are generating leads and sales. In order to accurately measure which efforts are working to get more business from the Internet for your business, you have to implement tracking beyond the default metrics that many platforms give you.
The exact events that you track will vary depending on your business. For some businesses, we track web forms and phone calls, others we track purchases, and some track lead submissions. It’s important to clearly identify the goals of your efforts and be able to identify which efforts get you the best ROI.
On average, when we start reworking a client’s existing account, and properly track and optimize their online marketing campaigns, they receive far more leads (and sales), each month – even without an increase in ad spend.
The Solution: Be intentional when you’re setting up tracking for your online marketing campaigns. Know your audience and where they exist online and track which efforts are leading to the best ROI.
You can’t improve your marketing if you aren’t tracking which efforts are generating leads and sales. In order to accurately measure which efforts are working to get more business from the Internet for your business, you have to implement tracking beyond the default metrics that many platforms give you.
The exact events that you track will vary depending on your business. For some businesses, we track web forms and phone calls, others we track purchases, and some track lead submissions. It’s important to clearly identify the goals of your efforts and be able to identify which efforts get you the best ROI.
On average, when we start reworking a client’s existing account, and properly track and optimize their online marketing campaigns, they receive far more leads (and sales), each month – even without an increase in ad spend.
The Solution: Be intentional when you’re setting up tracking for your online marketing campaigns. Know your audience and where they exist online and track which efforts are leading to the best ROI.
Mistake #2: Poorly Structured Online Marketing Campaigns
After years of working with small businesses to improve their online marketing campaigns, we’ve found that a few simple tweaks to their online marketing efforts can often lead to 10x more profit for their businesses. We achieve these types of improvements by structuring our marketing campaigns in a very specific way.
When creating an online marketing campaign for our clients, we create clear objectives and define the target audience. When you know your target audience, you’re able to specifically tailor your ads to them including the language that they use and will respond to.
Once a campaign is active, we’re in the account often to ensure that everything is properly optimized and that our clients are getting the best possible results from their investment.
The Solution: Have clearly outlined and defined objectives for your campaigns. Ensure that when you’re building out your marketing strategy you create clear ways to see what’s working and what needs improvement.
After years of working with small businesses to improve their online marketing campaigns, we’ve found that a few simple tweaks to their online marketing efforts can often lead to 10x more profit for their businesses. We achieve these types of improvements by structuring our marketing campaigns in a very specific way.
When creating an online marketing campaign for our clients, we create clear objectives and define the target audience. When you know your target audience, you’re able to specifically tailor your ads to them including the language that they use and will respond to.
Once a campaign is active, we’re in the account often to ensure that everything is properly optimized and that our clients are getting the best possible results from their investment.
The Solution: Have clearly outlined and defined objectives for your campaigns. Ensure that when you’re building out your marketing strategy you create clear ways to see what’s working and what needs improvement.
Mistake #3: Not Split Testing Your Online Marketing Campaigns
When you’re creating a marketing campaign for your business, you can’t possibly know exactly which imagery, messaging, and placements are going to lead to the best results with your clients. That’s where split testing comes in.
When you split test your advertising campaigns on a consistent and ongoing basis, you’re ensuring that you’re always showing up in a variety of ways to your clients. When you combine that with the other tricks we’ve discussed, you’re able to optimize your campaigns based on which efforts are generating the best results.
The Solution: Establish a baseline set of creatives and messages and test them on a regular basis.
When you’re creating a marketing campaign for your business, you can’t possibly know exactly which imagery, messaging, and placements are going to lead to the best results with your clients. That’s where split testing comes in.
When you split test your advertising campaigns on a consistent and ongoing basis, you’re ensuring that you’re always showing up in a variety of ways to your clients. When you combine that with the other tricks we’ve discussed, you’re able to optimize your campaigns based on which efforts are generating the best results.
The Solution: Establish a baseline set of creatives and messages and test them on a regular basis.
Mistake #4: Autopilot Online Marketing Campaigns
More often than not we see small businesses create their online marketing campaigns and simply walk away. That is not how you properly manage your accounts. Online marketing is not “set it and forget it” and the businesses who are doing the best are in their accounts weekly, or even daily, ensuring that everything is constantly being optimized to achieve its greatest potential.
When you create a weekly process for auditing and reviewing your marketing campaigns and spend the time to properly optimize them, you’ll see a higher placement at lower costs.
The Solution: Make sure you’re in your campaigns daily and have a weekly auditing process that allows you to see which efforts are working and where you can make improvements.
More often than not we see small businesses create their online marketing campaigns and simply walk away. That is not how you properly manage your accounts. Online marketing is not “set it and forget it” and the businesses who are doing the best are in their accounts weekly, or even daily, ensuring that everything is constantly being optimized to achieve its greatest potential.
When you create a weekly process for auditing and reviewing your marketing campaigns and spend the time to properly optimize them, you’ll see a higher placement at lower costs.
The Solution: Make sure you’re in your campaigns daily and have a weekly auditing process that allows you to see which efforts are working and where you can make improvements.
Mistake #5: Leaving It To The Algorithms
When you create marketing campaigns on certain platforms, the system typically generates a series of suggestions for “improvements.” While some of the suggestions will result in better results for your business, others will result in a higher cost for your campaigns (without a better result).
There’s no one better to run your marketing campaigns than someone who knows your business. While some of the suggestions will create better results, others are in place to make the platforms more money.
The Solution: spend time to make intelligent decisions on your campaigns and don’t rely solely on what the platform is giving for suggestions.
When you create marketing campaigns on certain platforms, the system typically generates a series of suggestions for “improvements.” While some of the suggestions will result in better results for your business, others will result in a higher cost for your campaigns (without a better result).
There’s no one better to run your marketing campaigns than someone who knows your business. While some of the suggestions will create better results, others are in place to make the platforms more money.
The Solution: spend time to make intelligent decisions on your campaigns and don’t rely solely on what the platform is giving for suggestions.
Effective Online Marketing Campaigns Are Never An Expense
When you’re taking the time to properly optimize and manage your campaigns, marketing your business should not cost your company money. When you’re taking the time to properly manage your campaigns, you produce profitable results with your efforts.
Book A Free Online Marketing Efforts Consultation Call
Having the right people managing your campaigns, with the right system, will make all of the difference. Learn more about our services during a free discovery call with a member of our team. We will analyze your current marketing efforts and let you know how you could improve on your campaigns.
The Most Effective Online Marketing Tool For Most Businesses
While every business is different and we suggest different strategies for each, a great tool that works for many businesses is Google Ads.
When you combine the online advertising abilities of Google Ads with the NH Strategic Marketing System your business will:
- Be present on 85% or more of the entire Internet
- Remarket to people and show up again and again
- Get in front of people who are actively searching for your business
- Have premium placement on search results
- Show up on websites related to your products and services that you otherwise wouldn’t have access to
- Show your business on the largest video platform in the world
The Tool And The Team Will Bring Results
We talk to clients all of the time who say that they’ve tried Google Ads in the past and haven’t had great results. More often than not, it’s that they were not properly managing the tool and therefore were not getting the results that they were capable of getting.
That’s where we come in. Our team of digital marketing experts have created a system that works to get small businesses found online. We run profitable marketing campaigns to help our small business clients grow their business – it’s that simple.
Book Your Free Google Ads Service Call
Google Ads alone is not the answer to optimizing your marketing campaigns. To learn how the NH Strategic Marketing system can help your business grow, book a time to chat with a member of our team.
603-573-9289
