Website Traffic Services For NH Small Businesses
The most effective traffic strategies today take a multi-channel approach. After talking with you about your business goals, marketing budget, timeframes and typical customer, we’ll suggest a blend of paid and organic traffic methods that are most likely to get you the greatest return on investment. Many times, client’s will start with a single traffic stream and ‘bolt-on’ other channels as they see increased profits. There’s absolutely nothing wrong with this approach. Sometimes slow and steady really does win the race – it all depends on the environment. Here are the traffic ‘tools’ we work within:
Getting found in the ‘organic’ listings is a game changer for many small businesses. These are the listings found middle of page 1 – below the paid ads and Google business listings (maps). In some markets, there may be no paid ads or business listings – for these markets – SEO is a must, and is even more beneficial. With the right SEO strategy, you can be very top of page one without investing in ads. When we meet with prospective clients, we take a complete look at competition and what’s required to improve market share. In many cases, SEO is one of the most important long term strategies.
These include Google AdWords, Bing Ads etc.. These are the fastest way to get in front of leads displaying buyer intent. If you’re looking for fast results that can be tracked back to our efforts, then this is an ideal place to start. The reality is, someone going to Google, typing in a search term like ‘[your product or service] near me’ is going to see a PPC ad before anything else – and if you can get in front of them before your competition with one of our proven marketing pages/funnels – you’re likely to win. You can even use this strategy to show up when people are searching for your competition.
These campaigns allow your business to show up for users who are browsing websites that indicate a buyer intent around the products and services you offer. Someone is browsing a website article about ‘engagement rings’ and you own a jewelry store – you should be getting in front of this person with your business. Display Ads allow you to do that.
Remarketing is one of the most important forms of paid advertising, and every business should be leveraging it. In short – remarketing allows you to continue to show up to people who have visited your site or engaged with your business in some way online. Ever looked for something on Amazon, and found that you all of a sudden start seeing ads for that product or company everywhere you go (seeing their ads on other websites, in Facebook etc.)? That’s remarketing. Remarketing allows small businesses to compete with bigger companies, and to stay top of mind for prospective customers. We encourage every small business to be running remarketing campaigns and this strategy should be a part of any marketing budget. Contact us for more details.
Leveraging social media to generate new business and to build awareness isn’t what it used to be. Nowadays, if you want your messages to be seen on social media – to be visible to NEW prospects and potential customers – you need to be investing in Facebook Ad Campaigns. Let’s face it – the average person spends hours a day on social media – so you need to be where your potential customers are. When it comes to advertising on social media however, you need to take a different approach. This is a ‘disruptive’ form of advertising. In other words, your potential customer isn’t actively searching for your products and services – so you need to show up a bit differently. We know exactly which industries and businesses social media is an important part of a marketing strategy, and which aren’t, and we’ll be happy to take a look at your business and discuss.
For many industries, the maps listings (Google business listings), are a key component to driving new business. These are the listings immediately below the paid ads, and they can drive a large amount of traffic when done right. Having a high ranking business page is good, but getting in the top three (so you show up on page one), is the real goal. There’s a lot of science (and a bit of art), to getting these listings ranking. We have a proven process for optimizing these listings for our clients, and making sure that your company’s NAP info (Name, Address and Phone Number), remains consistent across all 300+ directories Google uses to establish the validity of your business. If you’re in an industry that leverages these business listings, you’ll definitely want to talk with us about how to improve your positioning.