NH Strategic Marketing, LLC 130  N  Main  St Fl 2 Concord, NH 03301

NH Strategic Marketing, LLC
130  N  Main  St Fl 2 Concord, NH 03301

NH Strategic Marketing, LLC
130  N  Main  St Fl 2 Concord, NH 03301

Facebook Ads Service

Every Business Should Be Using Facebook Ads

It’s not a secret that we spend the majority of our “free” time online surfing social media platforms such as Facebook and Instagram. 

 

With 2.8 billion active users, Facebook is the largest social networking platform in the world. What does that mean for your small business? It means that Facebook is one of the most effective and easily accessible marketing tools for your toolbox. 

 

It’s often assumed that running an effective social media marketing campaign is “easy” and many DIYers have tried to create their own campaigns to bring in new clients for their small business. What they eventually come to realize is that to properly market your business on Facebook, requires a little more than just throwing a picture and link into a post to “boost.” 

It’s not a secret that we spend the majority of our “free” time online surfing social media platforms such as Facebook and Instagram. 

 

With 2.8 billion active users, Facebook is the largest social networking platform in the world. What does that mean for your small business? It means that Facebook is one of the most effective and easily accessible marketing tools for your toolbox. 

 

It’s often assumed that running an effective social media marketing campaign is “easy” and many DIYers have tried to create their own campaigns to bring in new clients for their small business. What they eventually come to realize is that to properly market your business on Facebook, requires a little more than just throwing a picture and link into a post to “boost.” 

What Goes Into An Effective Facebook Campaign?

There are many parts that go into creating an effective Facebook advertising campaign to properly leverage your content to your target audience. An effective Facebook advertising campaign should have:

Captivating Images

The days of throwing together a quick image for a post are over. With the advancement of cell phone cameras, users want to see a high quality image that relates to what you are trying to promotel. In many cases, videos are also very useful in targeting users

Clear Call To Action

If the user can’t understand how they’re supposed to interact with your ad, they’ll move on. If your call to action messaging isn’t clear, it’s very likely they’ll scroll past your ad, or get frustrated with the experience and move onto a competitor.

Effective Landing Page

Your website is your most valuable asset. If your website doesn’t provide a positive experience for your user, they’ll back out and go find the product or service elsewhere. The quality of your landing page can be broken down into many categories: speed, user friendliness, clear and concise messaging are just the start. Visit your page as a consumer would, and make improvements where needed.

Targeted Audience

If you’re just pushing your ad to anyone and everyone, you’re throwing money away. Understanding the interests of your target demographic will help you to properly target those users. When the right audience is interacting with your ads, you’re more likely to have a higher conversion rate.

Properly Utilized Facebook Pixel

If you plan to create a remarketing campaign (which you definitely should be doing), you want to make sure your Facebook Pixel is properly set up for your website. This pixel gives Facebook the ability to better track your users that didn’t complete your desired action so you can target them specifically with your future ads.

But Why Should I Run Facebook Ads?

To put it simply – Facebook is one of the highest leverage marketing platforms you’re going to find, with an incredible ability to place your product or service in front of the right people. While other platforms, such as Google Ads, are very effective for business, they’re not right for all businesses. Facebook on the other hand, is a platform that all businesses should be using to some degree. 


Facebook advertising is a great opportunity to get in front of people even when they’re not looking for your products or services because you can target them based on products and services they are interested in.

But Why Should I Run Facebook Ads?

To put it simply – Facebook is one of the highest leverage marketing platforms you’re going to find, with an incredible ability to place your product or service in front of the right people. While other platforms, such as Google Ads, are very effective for business, they’re not right for all businesses. Facebook on the other hand, is a platform that all businesses should be using to some degree. 


Facebook advertising is a great opportunity to get in front of people even when they’re not looking for your products or services because you can target them based on products and services they are interested in.

Play Video

Video: 5 Winning Facebook Ad Strategies

Facebook advertising for small businesses can be intimidating whether you’re a seasoned pro or just starting out. During this video, we give you 5 tips for small business owners who are ready to step up their Facebook marketing game.

 

Looking to chat about how we can help you get the most of out your Facebook ads? Click the button below to book a free strategy call.

Play Video

Video: 5 Winning Facebook Ad Strategies

Facebook advertising for small businesses can be intimidating whether you’re a seasoned pro or just starting out. During this video, we give you 5 tips for small business owners who are ready to step up their Facebook marketing game.

 

Looking to chat about how we can help you get the most of out your Facebook ads? Click the button below to book a free strategy call.

How Does Facebook Targeting Work?

We’ve all been there. Scrolling Facebook at night while watching the latest episode of your favorite TV show and all of a sudden you’re getting served a Facebook ad for edible cookie dough, that has you wanting to order your body weight in dough. Been there, done that. (P.S. it’s worth it). Were you looking at edible cookie dough earlier in the day? Probably not. But based on things that you have searched for, and pages you have visited, Facebook knew that you were the right person to serve that ad to. 


The same can be done for your business. Facebook has a variety of “interests” that can be used for targeting. In some cases, you may know exactly what your target audience is interested in. Other times, it may take some trial and error to figure it out. And honestly, you should always be testing out new audiences.

We’ve all been there. Scrolling Facebook at night while watching the latest episode of your favorite TV show and all of a sudden you’re getting served a Facebook ad for edible cookie dough, that has you wanting to order your body weight in dough. Been there, done that. (P.S. it’s worth it). Were you looking at edible cookie dough earlier in the day? Probably not. But based on things that you have searched for, and pages you have visited, Facebook knew that you were the right person to serve that ad to. 


The same can be done for your business. Facebook has a variety of “interests” that can be used for targeting. In some cases, you may know exactly what your target audience is interested in. Other times, it may take some trial and error to figure it out. And honestly, you should always be testing out new audiences.

Okay I Have The Right People, Now What?

Great! You have ads up and running and you’re getting clicks, but most of them probably aren’t generating actual sales just yet. Most users don’t buy the first time they see an ad. It can sometimes take seeing an ad 3-5+ times before the user actually clicks it or completes your desired action. 

 

This means you need a strong remarketing campaign to continuously target the people who showed interest in your ad, but maybe didn’t follow through with the booking or purchase. The first step to doing this, is having your Facebook pixel properly utilized and set up. 

 

With the upcoming changes in the iOS 14 updates, the Facebook Pixel is going to become even more vital to the remarketing process, and you have to make sure your conversions are properly set up to target people the way you want to be targeting them.

Great! You have ads up and running and you’re getting clicks, but most of them probably aren’t generating actual sales just yet. Most users don’t buy the first time they see an ad. It can sometimes take seeing an ad 3-5+ times before the user actually clicks it or completes your desired action. 

 

This means you need a strong remarketing campaign to continuously target the people who showed interest in your ad, but maybe didn’t follow through with the booking or purchase. The first step to doing this, is having your Facebook pixel properly utilized and set up. 

 

With the upcoming changes in the iOS 14 updates, the Facebook Pixel is going to become even more vital to the remarketing process, and you have to make sure your conversions are properly set up to target people the way you want to be targeting them.

Okay, This Is All Great, But How Much Should I Be Spending?

Your budget is 100% determined by what you’re comfortable spending and where your ROI needs to be. We manage accounts that spend as little as $500 a month on Facebook ads, and others that spend $10k/mo+. You don’t have to throw a large budget at Facebook – and you can also split your budget between different campaigns to see what works best for you, and then modify your budget from there.

Okay, This Is All Great, But How Much Should I Be Spending?

Your budget is 100% determined by what you’re comfortable spending and where your ROI needs to be. We manage accounts that spend as little as $500 a month on Facebook ads, and others that spend $10k/mo+. You don’t have to throw a large budget at Facebook – and you can also split your budget between different campaigns to see what works best for you, and then modify your budget from there.

How Do I Know If My Ads Are Working?

In order to truly know if your ads are working, you have to be tracking the results that you’re receiving. It takes some time for ads to get up and running, and optimized with Facebook, but you should be in your ad accounting seeing what’s working and what could use some improvement weekly at the very least. 


We’ve found that the people who are most successful with Facebook Ads are in their accounts daily, seeing how their campaigns are doing and optimizing them to be performing better. That’s not to say that you should be changing your campaigns daily, but you should always know how they’re doing.

How Do I Know If My Ads Are Working?

In order to truly know if your ads are working, you have to be tracking the results that you’re receiving. It takes some time for ads to get up and running, and optimized with Facebook, but you should be in your ad accounting seeing what’s working and what could use some improvement weekly at the very least. 


We’ve found that the people who are most successful with Facebook Ads are in their accounts daily, seeing how their campaigns are doing and optimizing them to be performing better. That’s not to say that you should be changing your campaigns daily, but you should always know how they’re doing.

The Benefit Of Using A Marketing Agency.

1. Staying Up To Date On The Newest Rules, Policies, And Best Practices

Like everything else in the modern world, Facebook is constantly changing. With the increase in privacy laws and the policies that go along with it, Facebook is constantly changing the way that they allow users to market on their platform.

2. Consistent, Focused Attention On Your Account

It’s not easy to properly manage an effective Facebook ads campaign. Everything from the copy that you use, to the images, to the correct “call to action” button, will affect how your user interacts with your ad.

3. Leverage Years Of In-the-trenches Experience

A lot of people think that they’re experts in social media because most people have been using it for years. But to actually study the algorithms, and to understand the fine art of managing paid media campaigns takes years of experience, access to accounts in multiple industries, and management of very large accounts. As an agency, we have a massive benefit of seeing what works at scale.

4. Proven Record Of Creating Effective Campaigns

There’s a lot of art, a dash of science, and years of practice that go into figuring out what campaigns work best for each market. And while you can certainly give it your best shot, having a marketing expert on your side will make your campaigns much more effective – and in the end, it will save you money, and allow you to focus on, and grow your business faster. We take an ROI focused approach to every campaign we run (it’s one thing that makes us completely different than your typical agency)

Time To Meet With Kyle Battis

Kyle Battis has been involved in advertising and marketing since 1999. He has a background in Website Design, Direct Marketing, Online Media Buying commanding $150,000 per Month Ad budgets, Live Presentations, and he has extensive experience designing Marketing Campaigns that make money for small businesses.

Time To Meet With Kyle Battis

Kyle Battis has been involved in advertising and marketing since 1999. He has a background in Website Design, Direct Marketing, Online Media Buying commanding $150,000 per Month Ad budgets, Live Presentations, and he has extensive experience designing Marketing Campaigns that make money for small businesses.