NH Strategic Marketing, LLC 130  N  Main  St Fl 2 Concord, NH 03301

NH Strategic Marketing, LLC
130  N  Main  St Fl 2 Concord, NH 03301

NH Strategic Marketing, LLC
130  N  Main  St Fl 2 Concord, NH 03301

VIDEO FOR YOUR SMALL BUSINESS

Why Choose Professional Video For Your Small Business

The internet has completely transformed how we do business, from shopping to communication, from education to entertainment, and everything in between. One of the biggest changes has been how small businesses connect with customers. 

 

A decade ago blogging was a powerful tool to educate customers, grab their attention, and help businesses to rank on search engines like Google. While blogs are still a useful tool, their effectiveness is being crowded out by a new medium: Video.

 

This is due, in part, to the fact that it’s never been easier to shoot video and upload it to the internet. Nearly everyone’s cell phone has a camera, and most apps will allow you to post directly from your phone. That means your video can be live in a matter of minutes.

The internet has completely transformed how we do business, from shopping to communication, from education to entertainment, and everything in between. One of the biggest changes has been how small businesses connect with customers. 

 

A decade ago blogging was a powerful tool to educate customers, grab their attention, and help businesses to rank on search engines like Google. While blogs are still a useful tool, their effectiveness is being crowded out by a new medium: Video.

 

This is due, in part, to the fact that it’s never been easier to shoot video and upload it to the internet. Nearly everyone’s cell phone has a camera, and most apps will allow you to post directly from your phone. That means your video can be live in a matter of minutes.

Here Are Some Mind-blowing Stats About Video In 2021:

Of businesses use video as a marketing tool.

Of people say that they’ve been convinced to buy a product or service by watching a brand’s video.

Of customers said they’d prefer to watch a video about a product or service compared to 18% who said they would prefer to read an article, or 4% who want to see an infographic.

Of all consumer web traffic is video.

Of businesses use video as a marketing tool.

Of people say that they’ve been convinced to buy a product or service by watching a brand’s video.

Of customers said they’d prefer to watch a video about a product or service compared to 18% who said they would prefer to read an article, or 4% who want to see an infographic.

Of all consumer web traffic is video.

Video Can Help Your Business In Several Ways:

In short…video isn’t just a powerful tool for your business, it’s almost a prerequisite. 

 

With so many businesses using video to promote their business, what’s the solution? Professionally produced video.

 

One of the biggest ways you can stand out from your competition is to have a professionally produced video for your business. While most businesses are opting to simply use a cell phone to shoot video, a professionally done video will be an eye-catching difference. Here are a few reasons to hire a professional to make your video:

1. Professional Equipment

Whether it’s a high quality camera, professional lighting, or pro audio, equipment does matter. While many cell phones are improving every day in their quality, they still can’t match that of professional equipment, especially when it comes to sound. Truthfully, quality audio is more than 50% of the viewing experience. Many customers will sit through poor quality video if the audio is good, but the inverse is not true. It doesn’t matter the resolution of the image, if the audio is not good, people will click off immediately.

2. Experience

An experienced producer will know how to get the most out of the on camera talent. Whether that’s you as a business owner telling your brand’s story, or a customer who loves your product and wants to vouch for your business. Producing a quality video is more than knowing how to work a camera, it’s about how to tease your business's story out of people and weave it into a digestible narrative for your customer to follow…a narrative that leads to them picking up the phone to call you, or walk through your doors.

3. Distribution

There are a lot of places you can put your video online to get in front of customers. From your website, to YouTube ads, to Tiktok, and Instagram. Each platform has different rules for length, aspect ratio, resolution, and more. Having a professional help you with getting your video in front of customers is the best way to maximize your ROI. There’s no point in shooting video if no one sees it!

Our Limited Time Offer

For the month of May we are offering a special offer on our video services. Buy a 1-3 minute branded video for your business and also receive a social media bonus pack, where you’ll also receive 1-3 shorter videos to be used as social media as (a $795 value). 

 

If you’re interested in learning more about our video services, please give us a ring!