NH Strategic Marketing, LLC 130 N Main St Fl 2 Concord, NH 03301
NH Strategic Marketing, LLC
130 N Main St Fl 2 Concord, NH 03301
NH Strategic Marketing, LLC
130 N Main St Fl 2 Concord, NH 03301
VIDEO FOR YOUR SMALL BUSINESS
Professional Video For Small Businesses
The Internet has completely transformed how we do business, from shopping to communication, from education to entertainment, and everything in between. One of the biggest changes has been how small businesses connect with customers.
A decade ago blogging was a powerful tool to educate customers, grab their attention, and help businesses to rank on search engines like Google. While blogs are still a useful tool, their effectiveness is being crowded out by a new medium: Video.
This is due, in part, to the fact that it’s never been easier to shoot video and upload it to the Internet. Nearly everyone’s cell phone has a camera, and most apps will allow you to post directly from your phone. That means your video can be live in a matter of minutes.
Here Are Some Mind-Blowing Stats About Video For Small Businesses In 2021:
Of businesses use video as a marketing tool.
Of people say that they’ve been convinced to buy a product or service by watching a brand’s video.
Of customers said they’d prefer to watch a video about a product or service compared to 18% who said they would prefer to read an article, or 4% who want to see an infographic.
Of all consumer web traffic is video.
The Three Videos That Every Business Needs
Some people say that video for small businesses is the future of internet marketing, advertising, and sales. We say, the future is already here. If you haven’t noticed, more and more online platforms are becoming geared towards video, and there’s a good reason for that: Customers are demanding it with their online behavior. Here are some mind blowing stats about video:
In short, if you aren’t utilizing video for your small business, you’re missing out on serious business growth. But where do you start with video? Here are the three videos every business needs, and number three is our favorite.
Video One: The Brand Story Video
There are a lot of differences between small businesses and billionaire tech conglomerates. While big companies may be focused on cutting costs and increasing profits, many small businesses are focused on giving, community outreach, and emphasizing their business values.
For small businesses, there’s absolutely no better way to tell a brand’s story than with video. Sure you can write a blog about it, or type out take 20 minutes to type it out on your cell phone for an Instagram post, but is that really going to help you connect with your customer?
With video, your customer not only learns about your brand’s story, but they can hear your voice, see your passion, and that will go a long way in building a personal connection with your brand that so many consumers are hungry for.
Video Two: The Explainer Or FAQ Video
Does your product or service require a significant amount of client education? Do you find yourself answering the same questions and emails over and over again? The explainer not only saves you time, but helps you make more sales by pre-qualifying clients by educational oriented video.
For example, we worked with a personal training studio that had a high no-show rate for their consultation appointments with potential clients. It turned out that many clients were nervous about the appointment. The solution? We shot a video outlining the consultation process in a fun and friendly way. The result? We were able to reduce the no-show rate by 50% as well as boost their close rate by 20%.
Most businesses already have a frequently asked questions section on their website, but putting it in video form makes for a better customer experience so customers don’t have to spend time reading loads of FAQs to get the answers they need.
By making a fun and entertaining video that addresses the most common questions, you can increase sales, and save yourself from repetitive emails or phone calls.
Video Three: The Customer Testimonial Video
This is by far our favorite video type and for good reason, the customer testimonial is the holy grail of sales tools. Nothing is more powerful than a real customer vouching for your business, that’s why Google reviews are so highly coveted. But even one single video testimonial is worth dozens and dozens of written reviews. Why? Because you can’t fake them.
Let’s say your ideal customers are women in their 40s. What do you think will happen when your ideal customer sees a video of someone just like them vouching for your business? It’s a game changer. There’s no single better way to advertise your business than to have someone who looks like your customer, talks like your customer, and has the same needs as your customer, saying that your business was the ideal solution for their problems.
Book A Meeting With Us
Looking to up your social media video marketing and engage with more prospects? Book a time to chat with a member of our team and learn more about how we can help you grow your business with our video services for small businesses.
Professionally Shot Videos Will Make You Stand Out
One of the biggest ways you can stand out from your competition is to have a professionally produced video for your business. While most businesses are opting to simply use a cell phone to shoot video, a professionally done video will be an eye-catching difference. Here are a few reasons to hire a professional to make your video:
1. Professional Equipment
Whether it’s a high quality camera, professional lighting, or pro audio, equipment does matter. While many cell phones are improving every day in their quality, they still can’t match that of professional equipment, especially when it comes to sound. Truthfully, quality audio is more than 50% of the viewing experience. Many customers will sit through poor quality video if the audio is good, but the inverse is not true. It doesn’t matter the resolution of the image, if the audio is not good, people will click off immediately.
An experienced producer will know how to get the most out of the on camera talent. Whether that’s you as a business owner telling your brand’s story, or a customer who loves your product and wants to vouch for your business. Producing a quality video is more than knowing how to work a camera, it’s about how to tease your business's story out of people and weave it into a digestible narrative for your customer to follow…a narrative that leads to them picking up the phone to call you, or walk through your doors.
There are a lot of places you can put your video online to get in front of customers. From your website, to Facebook Ads for your small business, to YouTube Ads or channel, and Instagram. Each platform has different rules for length, aspect ratio, resolution, and more. Our team of digital marketing experts can help you navigate the different requirements and best practices for your videos. Social media video marketing can seem overwhelming when you’re starting out, but our team is here to help.
Video Is A Necessity For Your Business
Ultimately video isn’t just a good idea for your small business, it’s nearly a necessity, but video doesn’t need to be complicated, and just like you would hire a professional to build your website, you should have a professional produce your video. A well-made video can be used over and over again for weeks, months, or even years.
The NH Strategic Marketing Difference
Unlike most video agencies, our team not only creates a beautiful video for your small business, but we also have the expertise to help you best utilize your video on your website, social media, and other outlets.
If you’re interested in discussing a video project for your small business, book a time to chat with a member of our team. During this free call we’ll discuss your business and how we can help showcase your business through video.