How Does Remarketing Work

How Your Business Can Be Seen. Here. There. Everywhere.

NH Strategic Marketing website showing services for smart online marketing services.

Retargeting Google and Facebook ads are one of the most effective and easy ways to promote your small business online. When you run an effective retargeting campaign on these pay per click (PPC) advertising platforms, you’ll show up consistently to users who have already expressed an interest in your goods or services.

One of our favorite conversations to have with new clients is when we ask them how they hear about NH Strategic Marketing and our digital marketing services. Oftentimes, these new clients say that they, or a member of their team, saw us on Facebook, visited our website, and then “started seeing us everywhere.” That means that our retargeting ads campaigns are working.

So how does retargeting work? Let’s dig in.

How Does Retargeting Work?

Retargeting is a form of online advertising that can help you keep your business in front of people who visit your website, don’t take immediate action, and leave your website. For most websites, only a small amount of people (typically around 2%) convert on the first visit. Retargeting is a powerful online marketing tool designed to help businesses reach the 98% of visitors who don’t reach out to you right away.

Infographic showing the retargeting ad process with pay per click advertising.

Benefits Of Running Retargeting Ads For Your Small Business

What Makes Remarketing Ads So Effective?

It targets only the people who directly have an interest in your products or service, and follows them around while they think about which company to purchase from or book their services with. This impacts their mind and thought process, increasing the chance they come back. On average, 98% of all visitors don’t buy the first time they visit a website and remarketing to those people has been known to increase the recapture rate of visitors by up to 30%.

Helping small businesses grow through smart online marketing is our passion – you'll know it as soon as you talk to us for 5-minutes. I hope to talk with you about growing your business very soon.

What Kinds Of Retargeting Can I Do?

There are lots of different types of ads you can run in a retargeting campaign. For most of our clients we focus on Google and Facebook retargeting ads but there are other networks.

Google Text Based Ads Retargeting

One of the simplest ways to run retargeting ads is with Google text based ads. As shown in the image above, that is a simple text based ad that we run for one of our advertising clients.

Example of how Google retargeting ads get your business showing at the top of search results.
Example of how a Google banner retargeting ad gets your business onto new websites.

Google Banner Ad Retargeting

Another way to run retargeting ads is via Banner ads that display on various sites around the internet that have Google adsense code on them. You can get your banner ads promoting your business display prominently on popular news sites, blogs, and sites that your ideal customers may be visiting. These types of banner ads can contribute to the “wow, I see you guys everywhere” effect I mentioned previously.

YouTube Ad Retargeting

YouTube is the second biggest search engine in the world and people spend more time every year watching video there. Over 70% of the YouTube traffic is from people on a Mobile device. 73% of adults in the United States use YouTube and each user spends over 11 minutes a day on this social media platform. This can be a great platform to run retargeting video ads on.

Infographic showing the effectiveness of YouTube retargeting ads.

Facebook Retargeting

Facebook is one of the most widely used social media platforms and your ideal customers spend a lot of time there every day. One of my favorite places to run retargeting ads is on Facebook. When they visit your website and then later login to Facebook you can have your retargeting ad displayed to them. The image above was from a website I visited earlier in the day and then when I opened the Facebook app on my phone I saw this ad pop up. Smart ad strategy for this brand.

Instagram Retargeting

Instagram is another great place to run retargeting ads for your small business. The image above is from the same company I mentioned above and I saw this retargeting ad targeting me after visiting their website.

LinkedIn Retargeting

Some are surprised to learn you can also run retargeting ads on the LinkedIn social media network. LinkedIn is a social media network devoted to people in business so it can be a good potential place to run retargeting ads for your small business (especially if you have a business to business approach). You can set up LinkedIn retargeting ads to stay top of mind to your ideal prospects.

Retargeting Ads Are A Powerful Marketing Strategy For Your Small Business

Now that you’ve learned how retargeting works, you understand how powerful this strategy is for your business. If you’re interested in learning more about this powerful small business marketing tactic, book a call with Kyle Battis, Co-Founder of NH Strategic Marketing below.

Kyle Battis, Co-Founder of NH Strategic Marketing.

Time To Meet With Kyle Battis

Kyle Battis has been involved in advertising and marketing since 1999. He has a background in Website Design, Direct Marketing, Online Media Buying commanding $150,000 per Month Ad budgets, Live Presentations, and he has extensive experience designing Marketing Campaigns that make money for small businesses.