NH STRATEGIC MARKETING, LLC 130 N MAIN ST FL 2 CONCORD, NH 03301

How Does Retargeting Work?

How Your Business Can Be Seen. Here. There. Everywhere.

Retargeting Google and Facebook ads are one of the most effective and easy ways to promote your small business online. When you run an effective retargeting campaign on these pay per click (PPC) advertising platforms, you’ll show up consistently to users who have already expressed an interest in your goods or services. 

One of our favorite conversations to have with new clients is when we ask them how they hear about NH Strategic Marketing and our digital marketing services. Oftentimes, these new clients say that they, or a member of their team, saw us on Facebook, visited our website, and then “started seeing us everywhere.” That means that our retargeting ads campaigns are working. 

So how does retargeting work? Let’s dig in.

Retargeting Google and Facebook ads are one of the most effective and easy ways to promote your small business online. When you run an effective retargeting campaign on these pay per click (PPC) advertising platforms, you’ll show up consistently to users who have already expressed an interest in your goods or services. 

One of our favorite conversations to have with new clients is when we ask them how they hear about NH Strategic Marketing and our digital marketing services. Oftentimes, these new clients say that they, or a member of their team, saw us on Facebook, visited our website, and then “started seeing us everywhere.” That means that our retargeting ads campaigns are working. 

So how does retargeting work? Let’s dig in.

How Does Retargeting Work?

Retargeting is a form of online advertising that can help you keep your business in front of people who visit your website, don't take immediate action, and leave your website. For most websites, only a small amount of people (typically around 2%) convert on the first visit. Retargeting is a powerful online marketing tool designed to help businesses reach the 98% of visitors who don’t reach out to you right away.

What Are The Benefits Of Retargeting Ads For Small Businesses?

There are lots of great benefits to retargeting (also known as Remarketing). Here are some of the biggest benefits we have seen from this online marketing tactic.

GENERATE MORE SALES AND LEADS

By staying in front of prospective clients you’re more likely to convert website visitors to paying customers because when they see you everywhere, they are more likely to purchase as a result of one of your Facebook Ads or Google Ads campaigns.

REACH INTERESTED PROSPECTS

Retargeting ads only to show to people who demonstrated by their behavior that they’re interested in what you do. Staying in front of them can pay off. In order to properly leverage retargeting ads, it’s vitally important to ensure that the Facebook Ad Pixel and Google Ad Tags are properly set up on your website.

Retargeting builds trust

When you become more visible to your website visitors they are more likely to trust your brand.

Make your brand appear more substantial

When you show up everywhere online, it makes you look bigger than might actually be and that can push prospects over the edge to finally reach out to you.

STAY TOP OF MIND AND GROW BRAND AWARENESS

We call this the “I see you guys everywhere” effect. When you stay top of mind to people they are more likely to take the next step and reach out to you.

Low cost advertising

Retargeting is very cost effective and you can run a retargeting campaign that won’t cost you an arm and a leg to stay in front of your target audience

Most people DON’T take action immediately

Follow up is key when trying to magnetically-attract people to your business. Some used to say it takes 7 touches to finally push someone over the edge to decide to work with you. These days, that number is even higher and retargeting can help you touch prospective customers until they are ready to reach out to you.

INCREASE CONVERSION RATES

When you have multiple follow ups your sales numbers will increase dramatically.

Types of Retargeting Ads For Small Businesses

There are lots of different types of ads you can run in a retargeting campaign. For most of our clients we focus on Google and Facebook retargeting ads but there are other networks.

GOOGLE TEXT RETARGETING ADS

One of the simplest ways to run retargeting ads is with Google text based ads. Running an effective Google Ads campaign for your small business can be challenging, but is the best way to get in front of your customers when and where they are searching for you. Then, when you pair that with a quality retargeting campaign for your small business, you’re more likely to convert these visitors to new customers.

Google ads

GOOGLE BANNER RETARGETING ADS

Another way to run retargeting ads is via Banner ads that display on various sites around the Internet that have Google adsense code on them. You can get your banner ads promoting your business display prominently on popular news sites, blogs, and sites that your ideal customers are visiting. These types of banner ads can contribute to the “wow, I see you guys everywhere” effect.

YOUTUBE RETARGETING ADS

YouTube is the second biggest search engine in the world and people spend more time every year watching video there. Over 70% of the YouTube traffic is from people on a Mobile device. 73% of adults in the United States use YouTube and each user spends over 11 minutes a day on this social media platform. This can be a great platform to run retargeting ads on when you have a professionally shot and edited video to use to promote your brand, you leverage yourself as an expert in your industry.

FACEBOOK RETARGETING ADS

Facebook is one of the most widely used social media platforms in the world with over 2.5 billion active users and your ideal customers spend a lot of time there every day. One of the best and easiest places to run effective retargeting ads in on Facebook. When your potential customers visit your website and then later login to Facebook your retargeting ads will show on their feed, making them more likely to convert to a new customer. Running an effective Facebook Ad campaign with the Facebook pixel on your website will ensure that you stay in front of your potential customers even when they aren’t necessarily searching for your goods or services.

FACEBOOK RETARGETING ADS

Facebook is one of the most widely used social media platforms in the world with over 2.5 billion active users and your ideal customers spend a lot of time there every day. One of the best and easiest places to run effective retargeting ads in on Facebook. When your potential customers visit your website and then later login to Facebook your retargeting ads will show on their feed, making them more likely to convert to a new customer. Running an effective Facebook Ad campaign with the Facebook pixel on your website will ensure that you stay in front of your potential customers even when they aren’t necessarily searching for your goods or services.

INSTAGRAM RETARGETING ADS

Instagram is another great place to run retargeting ads for your small business. Since Facebook purchased Instagram back in 2012, you can use the same Facebook advertising platform to retarget to your potential customers on both platforms.

INSTAGRAM RETARGETING ADS

Instagram is another great place to run retargeting ads for your small business. Since Facebook purchased Instagram back in 2012, you can use the same Facebook advertising platform to retarget to your potential customers on both platforms.

LINKEDIN RETARGETING ADS

Some are surprised to learn you can also run retargeting ads on the LinkedIn. LinkedIn is social media network devoted to people in business so it can be a good potential place to run retargeting ads for your small business (especially if you have a business to business approach). You can set up LinkedIn retargeting ads to stay top of mind to your ideal prospects.

LINKEDIN RETARGETING ADS

Some are surprised to learn you can also run retargeting ads on the LinkedIn. LinkedIn is social media network devoted to people in business so it can be a good potential place to run retargeting ads for your small business (especially if you have a business to business approach). You can set up LinkedIn retargeting ads to stay top of mind to your ideal prospects.

Retargeting Is A Powerful Marketing Strategy For Your Small Business

Now that you’ve learned how retargeting works, you understand how powerful this strategy is for your business. If you’re interested in learning more about this powerful small business marketing tactic, book a call with Kyle Battis, Co-Founder of NH Strategic Marketing below

Time To Meet With Kyle Battis

Kyle Battis has been involved in advertising and marketing since 1999. He has a background in Website Design, Direct Marketing, Online Media Buying commanding $150,000 per Month Ad budgets, Live Presentations, and he has extensive experience designing Marketing Campaigns that make money for small businesses.

Time To Meet With Kyle Battis

Kyle Battis has been involved in advertising and marketing since 1999. He has a background in Website Design, Direct Marketing, Online Media Buying commanding $150,000 per Month Ad budgets, Live Presentations, and he has extensive experience designing Marketing Campaigns that make money for small businesses.

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