15 Minute Small Business Website Performance Review Checklist

Your Website Should Be One Of Greatest Business Generation Tools Your Small Business Has In It’s Marketing Arsenal.

Welcome! Download Your PDF

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Check Your Email For A Link To
Download The PDF Checklist.

And if you have any questions at all, please feel free to reply to that email, or contact us through our site at: NHStrategicMarketing.com

We’ve written a bunch of articles that go into great depth on some of these topics – and I’ll send some of those to you over the next few days by email, but I want this checklist to be something you can use immediately – and something you can use to see if you need help now – or if you’re in good shape.

 

There are 5 key areas we’re going to cover in this self-assessment. These are the critical factors’ for small business websites. There are literally hundreds of other factors we consider with our clients, but if you’re a fan of the 80/20 rule, then this list will get you a handle on the most actionable items that will get you 80% of results.

Here’s what you’ll be testing for:

Mobile Experience

Site Security

Site Speed

User Experience

Competitor Analysis

Welcome! Download Your PDF

Play Video

Check Your Email For A Link To
Download The PDF Checklist.

And if you have any questions at all, please feel free to reply to that email, or contact us through our site at: NHStrategicMarketing.com

We’ve written a bunch of articles that go into great depth on some of these topics – and I’ll send some of those to you over the next few days by email, but I want this checklist to be something you can use immediately – and something you can use to see if you need help now – or if you’re in good shape.

 

There are 5 key areas we’re going to cover in this self-assessment. These are the critical factors’ for small business websites. There are literally hundreds of other factors we consider with our clients, but if you’re a fan of the 80/20 rule, then this list will get you a handle on the most actionable items that will get you 80% of results.

Here’s what you’ll be testing for:

Mobile Experience

Site Security

Site Speed

User Experience

Competitor Analysis

Ok, our goal is to allow you to do a complete and thorough assessment in 15 minutes or less. Once you’ve been through this once, you’ll be able to do routine check-ins in about half the time. The first round is simply learning what to look for.

So Let’s Get Started!

Step 1: Mobile Experience

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60-80% of website visitors to your site will be – you guessed it – on their phones or a similar mobile device. This is such a relevant fact, that Google has started using “mobile friendliness” as a ranking factor for websites – meaning if your site isn’t mobile friendly, it’s not going to get found. Here’s how to audit this quickly.

Step 1: Mobile Experience

Play Video

60-80% of website visitors to your site will be – you guessed it – on their phones or a similar mobile device. This is such a relevant fact, that Google has started using “mobile friendliness” as a ranking factor for websites – meaning if your site isn’t mobile friendly, it’s not going to get found. Here’s how to audit this quickly.

Step 2: Site Security

Play Video

Review this article, and verify not just your home page, but the
major internal pages of your site as well: https://support.google.com/chrome/answer/95617?hl=en

Play Video

Review this article, and verify not just your home page, but the major internal pages of your site as well: https://support.google.com/chrome/answer/95617hl=e

Step 3: Site Speed

Play Video

You can use either of these tools to check your page speed, and to get insights about what might need to be addressed:

 

https://developers.google.com/speed/pagespeed/insights/

 

or https://gtmetrix.com/ (see video)

Play Video

You can use either of these tools to check your page speed, and to get insights about what might need to be addressed:

 

https://developers.google.com/speed/pagespeed/insights/

 

or https://gtmetrix.com/ (see video)

Step 4: User Experience

Play Video

Take just a few minutes to go through your website from the perspective of being a completely new prospect to your business – unaware of what products/services you offer, or what makes you the best choice to work with. Take what you discover here, and outline a plan for needed improvements.

 

Note: If you have someone who truly doesn’t know the business, that would be willing to play prospect for you, and would go through the site and provide feedback – that would be even better.

Play Video

Take just a few minutes to go through your website from the perspective of being a completely new prospect to your business – unaware of what products/services you offer, or what makes you the best choice to work with. Take what you discover here, and outline a plan for needed improvements.

 

Note: If you have someone who truly doesn’t know the business, that would be willing to play prospect for you, and would go through the site and provide feedback – that would be even better.

Step 5: Competitive Analysis

Play Video
Play Video

Congratulations!

You’ve completed the initial audit of your small business website and should have a good idea of how you stand, and how you stack up. If you find you’re in need of some improvements, then I’d encourage you to reach out and book a free strategy call with a member of our team here at NH Strategic Marketing. There’s no cost, and no pressure. Our passion is helping NH’s small businesses succeed, and I’m sure we can help you as well.

Congratulations!

You’ve completed the initial audit of your small business website and should have a good idea of how you stand, and how you stack up. If you find you’re in need of some improvements, then I’d encourage you to reach out and book a free strategy call with a member of our team here at NH Strategic Marketing. There’s no cost, and no pressure. Our passion is helping NH’s small businesses succeed, and I’m sure we can help you as well.

What Some Of Our Clients Had To Say...

“NH Strategic Marketing team did an incredible job developing a webpage for our non profit organization located in Kore, Ethiopia. They are kind, prompt, and creative. They created the look and design we needed. They took a lot of information and figured out a clear and simple way to communicate it to donors, volunteers, and future guests to our guesthouse. We are so grateful for NH Strategic Marketing!”

 

Liz Steggal-Lewis

“Professional! The five stars you see say it all! I'm usually not lucky, I went with my gut feeling on this one and it paid off! Kyle and his team are nothing less than professional. The presentations, quick responses and answering all my questions, pertaining to my company needs, left my mind at ease every time. Above and beyond with everything they promised. Looking forward to a long professional relationship. To the entire team, thank you!”

 

Steve Pilotte

“I had a great experience with Kyle and his team. Extremely responsive and gave a ton of useful advice for starting my new business venture. I would definitely use them again. I loved my surprise in the mail. Thank you!😁

 

Lisa Veilleuz

“NH Strategic Marketing team did an incredible job developing a webpage for our non profit organization located in Kore, Ethiopia. They are kind, prompt, and creative. They created the look and design we needed. They took a lot of information and figured out a clear and simple way to communicate it to donors, volunteers, and future guests to our guesthouse. We are so grateful for NH Strategic Marketing!”

 

Liz Steggal-Lewis

“Professional! The five stars you see say it all! I'm usually not lucky, I went with my gut feeling on this one and it paid off! Kyle and his team are nothing less than professional. The presentations, quick responses and answering all my questions, pertaining to my company needs, left my mind at ease every time. Above and beyond with everything they promised. Looking forward to a long professional relationship. To the entire team, thank you!”

 

Steve Pilotte

“I had a great experience with Kyle and his team. Extremely responsive and gave a ton of useful advice for starting my new business venture. I would definitely use them again. I loved my surprise in the mail. Thank you!😁

 

Lisa Veilleuz

Not To Toot Our Own Horn, But... *toot toot*

NH Strategic Marketing is a Goldman Sachs 10,000 small business alumni
NH Strategic Marketing is a certified Google Ads partner
NH Strategic Marketing is a BBB accredited A+ rated local digital marketing agency

Time To Meet With Kyle Battis

Kyle Battis has been involved in advertising and marketing since 1999. He has a background in Website Design, Direct Marketing, Online Media Buying commanding $150,000 per Month Ad budgets, Live Presentations, and he has extensive experience designing Marketing Campaigns that make money for small businesses.

Time To Meet With Kyle Battis

Kyle Battis has been involved in advertising and marketing since 1999. He has a background in Website Design, Direct Marketing, Online Media Buying commanding $150,000 per Month Ad budgets, Live Presentations, and he has extensive experience designing Marketing Campaigns that make money for small businesses.