NH STRATEGIC MARKETING, LLC 130 N MAIN ST FL 2 CONCORD, NH 03301

Grow Your Business Through Online Marketing

How To Effectively Market Your Small Business Online

More often than not, when a client calls our team to help them with their online marketing efforts, it’s because they don’t know the best way to proceed with their marketing and they’ve tried a combination of things and haven’t seen the results that they’re looking for. 

After 9+ years of working with small businesses and helping them grow their small businesses through online marketing, we’ve found that most are making one (or more) of the following three mistakes. 

When you spend the time to address the problems below, you’ll see a steady flow of inbound leads coming as a result of your marketing efforts.

Three Marketing Mistakes Business Owners Make All The Time

There are three big mistakes we see business owners make over and over that lead to unpredictable seasons and lower sales than they should have.

If you want to remove all doubt and know that your business will grow year after year, you’re going to want to pay attention to these mistakes and be sure to avoid them.

Image of person looking for online marketing solutions

Mistake #1 – Not Having A Marketing Funnel

It's a simple but powerful idea for any business, but most don't have any predictable marketing system to predictably get new customers month after month.

As a digital marketing agency, building a marketing funnel will help you to create more customers and that's exactly what we do for our marketing clients. 

When you have a funnel in place that nurtures the leads, you’re going to convert even more of the leads that are coming in.

From the first step where you hit them with cold advertising campaigns on platforms such as Facebook Ads and Google Ads, to the retargeting campaigns that you run to stay front of mind, to the moment that they call you to book your services or make a purchase, you want to be sure that you’re the first company they think of when they’re in need of what you offer.

Just having a proven marketing funnel isn't enough though…

Just in case you aren't familiar with the concept of a marketing funnel, here’s a simple definition: A marketing funnel (or sales funnel), is a process through which you move prospects from being unaware of your products or services, to being a customer for your business.

It's a simple but powerful idea for any business, but most don't have any predictable marketing system to predictably get new customers month after month.

As a digital marketing agency, building a marketing funnel will help you to create more customers and that's exactly what we do for our marketing clients. 

When you have a funnel in place that nurtures the leads, you’re going to convert even more of the leads that are coming in.

From the first step where you hit them with cold advertising campaigns on platforms such as Facebook Ads and Google Ads, to the retargeting campaigns that you run to stay front of mind, to the moment that they call you to book your services or make a purchase, you want to be sure that you’re the first company they think of when they’re in need of what you offer.

Just having a proven marketing funnel isn't enough though…

Mistake #2 - Not Constantly Feeding the Top of The Funnel

Just because you have a marketing system doesn’t mean that you’ll automatically generate leads and grow your business through online marketing. You have to constantly “feed the machine” in order for it to produce new customers month after month.

You should be doing something each and every day that feeds your funnel. From launching new ad campaigns, to posting on your social media, to keeping your Google My Business page up to date, you want to be sure that each day you have done something to generate more leads for your business. 

When you stop feeding your marketing funnel, business will start to dry up. Rather than having to rush to get things back on track when this happens, you want to keep a steady stream of inbound leads coming your way.

Just because you have a marketing system doesn’t mean that you’ll automatically generate leads and grow your business through online marketing. You have to constantly “feed the machine” in order for it to produce new customers month after month.

You should be doing something each and every day that feeds your funnel. From launching new ad campaigns, to posting on your social media, to keeping your Google My Business page up to date, you want to be sure that each day you have done something to generate more leads for your business. 

When you stop feeding your marketing funnel, business will start to dry up. Rather than having to rush to get things back on track when this happens, you want to keep a steady stream of inbound leads coming your way.

Mistake #3 - Waiting Until Business Is Slow To Advertise

Too often, businesses say, “I'm too busy right now to market” only to find out a month or couple months later that they have nothing lined up for the future. Suddenly, they’ve gone from feast to famine, from making good money to making no money at all.

Then, businesses are stuck scurrying around when they realize that they have no new leads, no jobs lined up, nothing.

The fix for this? Never stop feeding the top of the funnel, no matter how busy you are. Do something to grow your business every single day.

Remember, there’s only so many people searching for your goods and services each day, week, and month. In order to be successful, you want to be capturing as many of those prospects as possible, even when you think you’re “too busy.”

The businesses who were investing in their online presence during the good times are the ones that will win (and win big), when things slow down.

Too often, businesses say, “I'm too busy right now to market” only to find out a month or couple months later that they have nothing lined up for the future. Suddenly, they’ve gone from feast to famine, from making good money to making no money at all.

Then, businesses are stuck scurrying around when they realize that they have no new leads, no jobs lined up, nothing.

The fix for this? Never stop feeding the top of the funnel, no matter how busy you are. Do something to grow your business every single day.

Remember, there’s only so many people searching for your goods and services each day, week, and month. In order to be successful, you want to be capturing as many of those prospects as possible, even when you think you’re “too busy.”

The businesses who were investing in their online presence during the good times are the ones that will win (and win big), when things slow down.

How To Solve These Online Marketing Mistakes

Our clients that have gone from one-man outfits to multi-million dollar companies all have one thing in common – they each implemented our proven marketing funnel and they’re constantly feeding people into the top of the funnel (we actually do that for them so they can focus on running their own business).

If that's something you would like to learn more about then be sure to contact us today.

Helping small businesses grow through smart online marketing is our passion – you'll know it as soon as you talk to us for 5-minutes. We hope to talk with you about growing your business very soon.

Kyle Battis, Co-Founder of NH Strategic Marketing.

Time To Meet With Kyle Battis

Kyle Battis has been involved in advertising and marketing since 1999. He has a background in Website Design, Direct Marketing, Online Media Buying commanding $150,000 per Month Ad budgets, Live Presentations, and he has extensive experience designing Marketing Campaigns that make money for small businesses.

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