It’s frightening how many Facebook Fan Pages for Businesses that I see that are ‘dead zones’ with absolutely NO sign of life.
I’ll admit, not all businesses have the most ‘social’ subject matters BUT that doesn’t mean you can’t breathe a little life into your Dead fan page.
There are a lot of reasons you should resurrect your Fan Page if it has gone cold – here are just a few:
1. Your customers are there every day – almost ½ of ALL Facebook users login EVERY day. Average time spent on Facebook every day = 18 minutes. If you think your customers are different you’re wrong. 72% of online adults visit Facebook at least once a month. By being visible on Facebook and Instagram where they spend time you have a chance of getting in front of them and getting them over to you.
2. It can help your Search Engine Rankings – Google is looking at ‘social signals’ and has been for a while in its ranking algorithm so regularly updating your Facebook Fan Page (I’d recommend at least 2-3 times a week at least) is a good idea. Link back to your Website / Blog for added SEO mojo. This will help drive traffic to your site and contribute to generating more leads for your business.
3. Different Types of Facebook Ads – No matter what kind of business you run I believe you should be running Facebook ads. 78% of all Internet traffic comes from two websites (Google and Facebook). By running some Facebook ads on a regular basis, even if its just a $1/day FB ad can help drive some of that traffic your way.
For some small businesses just a simple testimonial ad (where we share a great photo and a testimonial from a happy customer) can go a long way in driving some low cost, quality traffic to your site (this works great as a Remarketing ad especially if you are running Google Ads too as we can cookie those people who see your site and landing page and stay top of mind to them on Facebook). Facebook has been stepping up their game with advertising, especially for local based businesses.
Facebook Remarketing Ads are a MUST in my humble opinion (you can show ads to people who have already visited YOUR website so you can stay top of mind, drive more sales, and keep them coming back). This is the most targeted advertising you can do. With this ad unity you can have LOTS of people see your ads for very minimal expense.
Also, Facebook has “Local Awareness Ads’, which allow you to target users within 1 mile of your business.
On top of that, Offer ads have been working very well for Retail businesses and with these you can directly track how many people come in to redeem your Offer.
There you have it.
3 Reasons why you should be posting on your Facebook Fan Page.
Contact me to see how we can help you get these going for your business.
To your success,
NH Strategic Marketing