NH STRATEGIC MARKETING, LLC 130 N MAIN ST FL 2 CONCORD, NH 03301

3 Three Pillars of Business

The Three Things All Successful Businesses Do Well

While every small business is different, and marketing for small business varies based on the individual needs of each business, it’s important to understand that the general concepts and plans for each business are very similar. Every business has three main pillars and all must be strong in order for any business to be successful.

The Three Pillars Of Business Are: 

  1. Prospecting / Marketing
  2. Sales
  3. Fulfillment

Pillar 1 – Prospecting / Marketing Is How People Find Out About Your Business.

For many businesses, their prospecting and marketing consists of a few different types of advertising, as it should. Many businesses use word of mouth referrals, effective small business website design, organic search engine rankings, Google Ads Campaigns, and Facebook Ad Campaigns to bring in new customers to their business. 

Some methods are better than others, some are scalable, and ideally they don’t require you doing manual labor to get more people attracted to your business.   

We’ve found that the majority of our clients are too busy to do much manual prospecting or to spend the time generating leads for their business. That’s where our team of digital marketing experts come in- we focus on generating the leads, you focus on turning those leads into paying customers

For many businesses, their prospecting and marketing consists of a few different types of advertising, as it should. Many businesses use word of mouth referrals, effective small business website design, organic search engine rankings, Google Ads Campaigns, and Facebook Ad Campaigns to bring in new customers to their business. 

Some methods are better than others, some are scalable, and ideally they don’t require you doing manual labor to get more people attracted to your business.   

We’ve found that the majority of our clients are too busy to do much manual prospecting or to spend the time generating leads for their business. That’s where our team of digital marketing experts come in- we focus on generating the leads, you focus on turning those leads into paying customers.

Pillar 2 – Sales

Once somebody finds out about your business you then have to convince them that you’re the right person to hire to help them.

It’s important to be able to show a prospective customer why they would want to do business with you and choose you over your competitors. While it’s important to be able to address the question directly if a prospect asks, you also want to show them through both your website, and ad campaigns. 

Most people will research your business and make a decision about whether or not they want to use your services or purchase your goods without ever having picked up the phone and spoken to you. That’s why it’s important to remember that your website should be the number one lead conversion tool for your small business.

A well-built website with great messaging, client testimonials, and great imagery goes a long way.  Further, having a strong online reputation with great online reviews from happy customers can help make it an easier choice for prospects to choose your company over your competitors.

Person having a sales call, the second pillar of business.

Once somebody finds out about your business you then have to convince them that you’re the right person to hire to help them.

It’s important to be able to show a prospective customer why they would want to do business with you and choose you over your competitors. While it’s important to be able to address the question directly if a prospect asks, you also want to show them through both your website, and ad campaigns. 

Most people will research your business and make a decision about whether or not they want to use your services or purchase your goods without ever having picked up the phone and spoken to you. That’s why it’s important to remember that your website should be the number one lead conversion tool for your small business.

A well-built website with great messaging, client testimonials, and great imagery goes a long way.  Further, having a strong online reputation with great online reviews from happy customers can help make it an easier choice for prospects to choose your company over your competitors.

Pillar 3 – Fulfillment

This pillar is simply what you do for your customers or clients. (Ie. Paving a driveway, Landscaping, cleaning a house, selling a product on your website, etc). This pillar is all about your ability to meet, and hopefully exceed, your customers expectations on the job you completed for them, or the product you sold them.

Having the proper equipment to do a good job is necessary and having the skill of doing a great job at fulfillment is, of course, vitally important.

When you’re able to fulfill the expectations of your customers, they’re more likely to refer your business to their friends and family and leave you a five star rating, which will help attract more customers to your business.

Construction team meeting with client to ensure job is done properly for the fulfillment state of pillars for businesses.

This pillar is simply what you do for your customers or clients. (Ie. Paving a driveway, Landscaping, cleaning a house, selling a product on your website, etc). This pillar is all about your ability to meet, and hopefully exceed, your customers expectations on the job you completed for them, or the product you sold them.

Having the proper equipment to do a good job is necessary and having the skill of doing a great job at fulfillment is, of course, vitally important.

When you’re able to fulfill the expectations of your customers, they’re more likely to refer your business to their friends and family and leave you a five star rating, which will help attract more customers to your business. 

Which Pillar Do You Need Help With?

Understanding where your business can be better is the first step to growing your business. For many of our clients, they need assistance with the prospecting/marketing pillar, which is where we come in. 

You don’t have to be able to do everything in your small business to be successful, you just have to find the right team to help you, and that will genuinely care about the success of your business. 

If you’re interested in learning more about how we can help your business grow through online marketing, book a time to chat with a member of our team.

Kyle Battis, Co-Founder of NH Strategic Marketing.

Time To Meet With Kyle Battis

Kyle Battis has been involved in advertising and marketing since 1999. He has a background in Website Design, Direct Marketing, Online Media Buying commanding $150,000 per Month Ad budgets, Live Presentations, and he has extensive experience designing Marketing Campaigns that make money for small businesses.

Yes! I want the insider secrets to growing my business - send me the videos please!

Sign Up Now To Get Free Access

Where Should We Send The “5 Reasons You're Not Generating More Business From Your Website” Replay?

Where Should We Send The The “15 Minute Website Self Assessment Performance Review Checklist” PDF Download And Video Replay?

Where Should We Send The “How To Rank In The Google Maps 3-Pack” Replay?

Where Should We Send The “5 Reasons You’re Not Getting More Business From Your Website” Replay?

Where Should We Send The The “How To Attract More Business From The Internet” Replay?

Where Should We Send This Awesome "Website Design Process" PDF?

Where Should We Send The The “Proven Online Marketing Systems For Landscapers” Replay?