NH STRATEGIC MARKETING, LLC 130 N MAIN ST FL 2 CONCORD, NH 03301

How To Ethically Spy On Your Competitors

How Spying On Your Competitors Can Help Grow Your Business

Analyzing what your competitors online presence is a key part of competitor research and how to come out ahead.

It’s been said that “success leaves clues,” so it’s important to take a look at your competitors and see what they’re doing to market their business. When you do so, you can gain insights into how your competitors are getting their traffic and you can discover what’s working for them and establish a plan to use the same methods to grow your own business. 

In addition to seeing what your competitors are doing online, you can identify holes in their online marketing strategy to identify where you can leverage your expertise and marketing strategy to come out ahead. 

There are many ways to ethically spy on your competitors and it’s important to have a solid competitor research strategy that you use often to ensure that your business is always ahead of the game.

Different Ways You Can Spy On Your Competitors

Using a variety of tools and knowledge of code to spy on your competitors can tell you what platforms they're using to advertise

Which Web Design Platform They Use

A lot of the DIY website builders can help you to create websites that may look nice, but they don’t pack the SEO punch that your small business needs if you want to outrank your competitors online. 

At NH Strategic Marketing we build almost all of our clients’ sites on WordPress and they rank much better than these DIY website building platforms. All things being equal, the platform you built your website on matters.

You can easily spy on your competitors and discover what platform they built on by hovering over their website, right clicking on your mouse, and viewing source. There you can look through the code to determine which platform they’re using. 

Finding out what platform your competitors’ websites are on can be good knowledge to have in your back pocket, especially if you’re indecisive about whether you should redesign your small business website or not. You might be wondering why a specific competitor is outranking you on search engines or why their site looks so much different, or better, than yours. 

A lot of the DIY website builders can help you to create websites that may look nice, but they don’t pack the SEO punch that your small business needs if you want to outrank your competitors online. 

At NH Strategic Marketing we build almost all of our clients’ sites on WordPress and they rank much better than these DIY website building platforms. All things being equal, the platform you built your website on matters.

You can easily spy on your competitors and discover what platform they built on by hovering over their website, right clicking on your mouse, and viewing source. There you can look through the code to determine which platform they’re using.

Website speed is an important factor we look for as an seo company and a key component to competitor research

How Fast Their Website Loads Compared To Yours

Website speed is an important ranking factor in this day and age. Your website needs to load fast. If your competitor’s site is loading faster than yours it could be negatively affecting how your small business website ranks on Google. Google penalizes sites that don’t load quickly and could be holding back your potential.

You can easily test how fast your site loads using this free tool called GT Metrix. Just plug in your competitor’s URL and you can see how fast it is. Then, check your website to see how you stack up against your competitors.

Online Reviews

Online reviews matter. Think about your own search and online shopping behavior. Don’t you look at the reviews online before visiting a restaurant, buying something online, or hiring a local contractor? Yeah, everyone else does too.

Online reviews are the new “word of mouth” marketing. By getting more reviews on your Google Business page, Facebook page, etc. you can position your business as the go-to option in your market. People look at the overall review rating, the number of reviews, and the feedback your customers have about you.

The same is true of your competitors. If they have a lot more reviews than you do, it could be hurting your online lead generation efforts.

Online reviews are crucial to success, so spying on your competitors rankings will help you understand how to improve
Google Ads is a popular platform, and understanding how your competitor uses it is key knowledge you get when spying on your competitors

Paid Advertising on Google (Google Ads)

Another powerful competitive research strategy we employ is looking to see if your competitors are running a Google Ads PPC campaign. Not only can we tell if they’re running Google Ads, but we can also gain insights into their monthly budget, what keywords they’re paying to bid on, and how long they’ve been running ads.

We have some clients that are spending $500 a month on Google Ads while others are spending $30,000/month. These kinds of insights can be very powerful to help improve a pay per click advertising campaign. If you have a competitor that’s buying online ads we can take a look and share the juicy details with you.

To How To Spy On Your Competitor's Paid Advertising On Facebook

40% plus of all Internet traffic comes from Facebook. Facebook advertising can be an effective and profitable way for your business to stay top of mind with your ideal prospects and customers. Did you know there’s a simple way to see the exact ads and landing pages your competitors are running?

Here’s a simple way to spy on their Facebook ads:

Curious How Your Competitors Are Marketing?

Like we said before, success leaves clues. One of the quickest and fastest ways to get clarity on how to market your business online is to have a competitor research strategy and always know what they’re doing. Knowing where and how to look is a skill and it’s one that our team of digital marketing experts excels at. 

If you would like some insights on how we can help you gain some traction with your online marketing we invite you to reach out for a free consultation. Our team would be happy to dig into how your competitors are marketing online, how they’re getting website traffic, and how you can out pace them

Kyle Battis, Co-Founder of NH Strategic Marketing.

Time To Meet With Kyle Battis

Kyle Battis has been involved in advertising and marketing since 1999. He has a background in Website Design, Direct Marketing, Online Media Buying commanding $150,000 per Month Ad budgets, Live Presentations, and he has extensive experience designing Marketing Campaigns that make money for small businesses.

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