NH Strategic Marketing, LLC 130 N Main St Fl 2 Concord, NH 03301

Landscaper Business Improvement Systems

We Design Integrated Marketing Systems That Help Landscapers Build A Rock Solid Business.​

Over the last 8 years, we've helped landscapers in over 14 states improve their business in the areas that matter most.  Whether you're a brand new landscaper with a single truck, just getting started – or you're a well established business already dominating your service area – our system can help you to improve your bottom line. 

We design integrated marketing systems that help landscapers build a rock solid business.

Over the last 8 years, we've helped landscapers in over 14 states improve their business in the areas that matter most.  Whether you're a brand new landscaper with a single truck, just getting started – or you're a well established business already dominating your service area – our system can help you to improve your bottom line. 

Does your landscaping business face any of these challenges:

Our proven process helps landscapers do the following:

Reduce Lead Cost

Increase Visibility

Build Trust

Reduce lead cost across the board

One of the biggest opportunities we see for landscapers to improve their business is by reducing lead cost. Especially for companies using lead services like HomeAdvisor or Thumbtack. With services like these, you have little to no control over lead cost.

And even worse – every lead you get is shared with half a dozen other landscapers in your area. Ultimately this forces you to compete on price – and what potential customers should really be focusing on is the quality of your work – not price.

Our system eliminates the ‘shared lead' challenge plaguing landscapers in the new online environment. Our system all but guarantees that when you get a call from a lead, they're interested in working with you – and price will be a secondary factor to winning the job.

This leads to a better bottom line, and a more profitable business – without working more or having to hire more team members.

Reduce lead cost across the board

One of the biggest opportunities we see for landscapers to improve their business is by reducing lead cost. Especially for companies using lead services like HomeAdvisor or Thumbtack. With services like these, you have little to no control over lead cost.

And even worse – every lead you get is shared with half a dozen other landscapers in your area. Ultimately this forces you to compete on price – and what potential customers should really be focusing on is the quality of your work – not price.

Our system eliminates the ‘shared lead' challenge plaguing landscapers in the new online environment. Our system all but guarantees that when you get a call from a lead, they're interested in working with you – and price will be a secondary factor to winning the job.

This leads to a better bottom line, and a more profitable business – without working more or having to hire more team members.

Show up where it matters most

Here's the simple truth: Your business needs to show up every time, and everywhere your ideal prospects are searching for the products and services you offer. The more places you show up – the greater chance you have of turning these prospects into customers.

It's not rocket science, but we see so many landscapers (and the agencies running marketing campaigns for them), get this wrong. 

Nowadays, effective online marketing must follow a multi-channel, omnipresent approach. That means that to win your potential clients over, they need to see you everywhere (and every time).

Few people make split second decisions when it comes to hiring you for their landscaping projects. Especially as it comes to higher ticket jobs – like hardscaping projects (patios, walkways, pool surrounds, water features, outdoor living areas etc.)

Our system is designed from the ground up to make sure your business is front and center in the all places that matter most to your prospects.

There are quite literally dozens of places to spend your marketing budget online – but our experience has led us to a very clear observation:

90% of online customers for landscaping businesses come from just a handful of channels (often 3 or less depending on your location).

Focus on these channels, and set them up correctly, and you can reduce your online marketing budget – all while increasing the number and quality of your inbound requests.

Show up where it matters most

Here's the simple truth: Your business needs to show up every time, and everywhere your ideal prospects are searching for the products and services you offer. The more places you show up – the greater chance you have of turning these prospects into customers.

It's not rocket science, but we see so many landscapers (and the agencies running marketing campaigns for them), get this wrong. 

Nowadays, effective online marketing must follow a multi-channel, omnipresent approach. That means that to win your potential clients over, they need to see you everywhere (and every time).

Few people make split second decisions when it comes to hiring you for their landscaping projects. Especially as it comes to higher ticket jobs – like hardscaping projects (patios, walkways, pool surrounds, water features, outdoor living areas etc.)

Our system is designed from the ground up to make sure your business is front and center in the all places that matter most to your prospects.

There are quite literally dozens of places to spend your marketing budget online – but our experience has led us to a very clear observation:

90% of online customers for landscaping businesses come from just a handful of channels (often 3 or less depending on your location).

Focus on these channels, and set them up correctly, and you can reduce your online marketing budget – all while increasing the number and quality of your inbound requests.

Build trust with prospects and Google

Here's something that's really important to understand: everything that Google does is to provide the best user experience for their customer. And their customer (as I'm sure you guessed), is the searcher. The person looking for someone to help them with their landscaping needs in your case. 

You are not Google's customer – at least not the one that matters the most. And this holds true even when you're paying for ads. And it's not just Google – it's all search engines, social media platforms etc. 

You see, Google knows that without people using their search engine – they no longer have a business. If users aren't happy with the results they get – they'll go somewhere else. And without a rabid user base, advertisers have no interest in spending money. So… no users – no advertisers – no business. It all starts with the user.

So, Google uses all of it's resources to make absolutely sure it's sending it's users to the best businesses – to the best landscaper in the searcher's local area. It makes total sense. And it leads us to probably the most important question you'll need to answer if you really want to improve your landscaping business in the coming weeks and months – which is:

Build trust with prospects and Google

Here's something that's really important to understand: everything that Google does is to provide the best user experience for their customer. And their customer (as I'm sure you guessed), is the searcher. The person looking for someone to help them with their landscaping needs in your case. 

You are not Google's customer – at least not the one that matters the most. And this holds true even when you're paying for ads. And it's not just Google – it's all search engines, social media platforms etc. 

You see, Google knows that without people using their search engine – they no longer have a business. If users aren't happy with the results they get – they'll go somewhere else. And without a rabid user base, advertisers have no interest in spending money. So… no users – no advertisers – no business. It all starts with the user.

So, Google uses all of it's resources to make absolutely sure it's sending it's users to the best businesses – to the best landscaper in the searcher's local area. It makes total sense. And it leads us to probably the most important question you'll need to answer if you really want to improve your landscaping business in the coming weeks and months – which is:

How does Google determine which Landscaper is Best?

Understanding this answer will no doubt change the course of your landscaping business, for the better (of course), and it will forever change the way you look at online marketing – especially as it applies to ‘real businesses'.

 

There are a number of ‘checkpoints' Google (and other search engines), use in deciding which business to show when someone is searching for a landscaper in their area.

 

Here are the key checkpoints and a few important details about how they work together:

how does google determine image

Understanding this answer will no doubt change the course of your landscaping business, for the better (of course), and it will forever change the way you look at online marketing – especially as it applies to ‘real businesses'.

 

There are a number of ‘checkpoints' Google (and other search engines), use in deciding which business to show when someone is searching for a landscaper in their area.

 

Here are the key checkpoints and a few important details about how they work together:

Your Website

It makes sense that Google would put a lot of stock in your website when determining if you're ‘the best' in your area. But what may surprise you, is that it isn't the best designed websites that we see winning in most cases. Meaning, fancy graphics and effects have very little to do with an effective website. What Google watches is – you guessed it – User Experience for people that visit your site.

Some signals Google uses are:  

  1. How fast is your site? Your site should load in 2-3 seconds max. Want to test your site? Just go to GTMetrix.com to test it for free.

  2. Does your site provide a good mobile experience? Play customer and browse your site on your cell phone. Can you easily navigate and quickly find the services your best customers will be looking for?

  3. What is the average “bounce Rate” for your site (how many visitors leave from the same page they landed on.

  4. Are users taking desired actions  on your website – meaning are they picking up the phone and calling; are they filling out a form on key pages etc. – yep, Google can tell…

  5. Is your site secure (https://)

And there are many other factors – but the point here is, that Google watches all these signals and ‘scores' you against your competition.
Some signals Google uses are:  

  1. How fast is your site? Your site should load in 2-3 seconds max. Want to test your site? Just go to GTMetrix.com to test it for free.

  2. Does your site provide a good mobile experience? Play customer and browse your site on your cell phone. Can you easily navigate and quickly find the services your best customers will be looking for?

  3. What is the average “bounce Rate” for your site (how many visitors leave from the same page they landed on.

  4. Are users taking desired actions  on your website – meaning are they picking up the phone and calling; are they filling out a form on key pages etc. – yep, Google can tell…

  5. Is your site secure (https://)

And there are many other factors – but the point here is, that Google watches all these signals and ‘scores' you against your competition.

Your Google Business Page & Online Reviews

Your Google business listing is the single most important ‘non owned' page on the internet for your business. Google puts a lot of weight on signals from this page – and they should. For landscapers, this listing can drive a lot of business directly – but more importantly, this listing can drive more business to your website; it can improve results from your paid ads; and it can even help boost your organic listings. Yeah, it's that powerful.

Here are a few reasons why this page gets so much weight and has so much influence:

  1. This is where your customers are trained to leave reviews for your business. And Google weighs these reviews heavily when determining which landscaper is “the best”.

  2. Searchers also make an instant judgement about your business from the number and type of reviews on this page. A poor rating in comparison to your competition will lead to a lower click through rate on your listing, and over time, will send signals to Google that you're not the preferred choice. This leads to your listings slowly dropping in the ranks. 

  3. This listing also links directly to your website – and I can tell you – a well established listing can drive a lot of website traffic. Google watches how these website visitors react when clicking through from your listing to see what the user experience is like. If the experience isn't as good as your competitors, then your business page rank will likely suffer.

  4. Visitors can also call you directly from these listings. The more users that call, the better – so you need to have a well optimized page, with lots of details, pictures and other content to drive interest and get people to take action. You need the right info on your page (hours, location, service categories, service areas etc.).

Here are a few reasons why this page gets so much weight and has so much influence:

  1. This is where your customers are trained to leave reviews for your business. And Google weighs these reviews heavily when determining which landscaper is “the best”.

  2. Searchers also make an instant judgement about your business from the number and type of reviews on this page. A poor rating in comparison to your competition will lead to a lower click through rate on your listing, and over time, will send signals to Google that you're not the preferred choice. This leads to your listings slowly dropping in the ranks. 

  3. This listing also links directly to your website – and I can tell you – a well established listing can drive a lot of website traffic. Google watches how these website visitors react when clicking through from your listing to see what the user experience is like. If the experience isn't as good as your competitors, then your business page rank will likely suffer.

  4. Visitors can also call you directly from these listings. The more users that call, the better – so you need to have a well optimized page, with lots of details, pictures and other content to drive interest and get people to take action. You need the right info on your page (hours, location, service categories, service areas etc.).

We've run countless marketing campaigns for our landscaping clients since 2012, and that's allowed us some very unique insights into what works and what doesn't. I can tell you with certainty, that the landscapers who are growing the fastest; who have the greatest bottom line; and more importantly – who have consistency and certainty in their business all have one thing in common: we take a multi-channel, “real world” approach to their online presence. 

 

In other words, we make sure people have a great experience with their website. We make sure they have a constant stream of new and positive reviews from their happy clients. We make sure that people are compelled to pick up the phone and call them (and only them – not five other competitors as well, looking for the lowest price). We make sure they're visible. And we make sure that we're feeding Google all of the signals that would indicate they are a good choice – the best choice – to refer their users to.

Your Ad Placements

Google Ads is a powerful ad platform that allows you to get in front of people searching for very specific keywords – we call them “buyer intent” terms. Someone looking for “hardscaping contractor near me” is a perfect example. This is a searcher you definitely want your business to be in front of in the moment they're searching.

 

Google Ads is the best way to drive immediate new business – hands down. It's also one of the highest ROI marketing activities our landscaping clients leverage.

 

Once again – your ad costs are greatly affected by user experience. Even when you're paying to get a visitor to your site, Google insists that you provide a great user experience. Bring them to relevant pages with exactly the info the searcher is looking for, and provide a compelling offer, so that user actually takes action and calls you or submits an online form for a quote etc. and you'll do well. Provide a poor user experience, and believe it or not, you'll actually have to pay more to get a lower placement than your competition.

 

It's not at all uncommon for an advertiser in the number one spot, on page one of Google, to be paying less than the advertiser in position two or three – even though the number one position gets as many clicks as the number two and three spots combined. Google values user experience over immediate revenue – and you should pay very close attention to that point.

Google Ads is a powerful ad platform that allows you to get in front of people searching for very specific keywords – we call them “buyer intent” terms. Someone looking for “hardscaping contractor near me” is a perfect example. This is a searcher you definitely want your business to be in front of in the moment they're searching.

 

Google Ads is the best way to drive immediate new business – hands down. It's also one of the highest ROI marketing activities our landscaping clients leverage.

 

Once again – your ad costs are greatly affected by user experience. Even when you're paying to get a visitor to your site, Google insists that you provide a great user experience. Bring them to relevant pages with exactly the info the searcher is looking for, and provide a compelling offer, so that user actually takes action and calls you or submits an online form for a quote etc. and you'll do well. Provide a poor user experience, and believe it or not, you'll actually have to pay more to get a lower placement than your competition.

 

It's not at all uncommon for an advertiser in the number one spot, on page one of Google, to be paying less than the advertiser in position two or three – even though the number one position gets as many clicks as the number two and three spots combined. Google values user experience over immediate revenue – and you should pay very close attention to that point.

Other Websites

There are also a number of other websites Google uses to determine the legitimacy of your business, and to build trust in your brand. These are called citation sites, and it's critical that your information across these platforms be consistent and one hundred percent accurate. This can be a very time consuming process, but it's worth the effort – especially in very competitive market areas.

Your Social Media Presence

Believe it or not, social media really does matter for your landscaping business. You don't have to be posting new content every day, or be a Facebook super star to win – you just need to make sure you have a solid presence; a respectable number of followers and likes on your page (compared to your competition); and a good public rating. All of these things can be established fairly quickly and easily.

 

Google knows that reputable businesses nowadays have a solid social media presence, and are willing to meet their clients in the environments where they prefer to hang out – and for many, that's Facebook.

 

So… knowing some of these important factors is a great foundation, but the real question becomes:

Believe it or not, social media really does matter for your landscaping business. You don't have to be posting new content every day, or be a Facebook super star to win – you just need to make sure you have a solid presence; a respectable number of followers and likes on your page (compared to your competition); and a good public rating. All of these things can be established fairly quickly and easily.

 

Google knows that reputable businesses nowadays have a solid social media presence, and are willing to meet their clients in the environments where they prefer to hang out – and for many, that's Facebook.

 

So… knowing some of these important factors is a great foundation, but the real question becomes:

Does your landscaping business really need to do All Of This...

The reality is – the landscaping businesses that are dominating their market, are in fact focused on most of the things I covered above. But the trick is in how they're doing them, and at what frequency/scale.

We walk our clients through a very specific process that leverages our experience specific to the landscaping industry, and that allows you to get the greatest result with the smallest investment.

Our process is built around properly weighting each of the activities above, and by focusing on the targets we've found drive the greatest results. There's nothing else like it.

If you're interested in a more detailed overview of our process, and would like to see a couple of recent case studies of clients we've helped, I'd encourage you to register for our case study presentation by clicking the button below.

Or, if you're ready to talk with a member of our team now – you can easily book a call with us using the button below.