Two Marketing Mistakes I See Business Owners Make All The Time

Today I want to share two big mistakes I see business owners make over and over that leads to unpredictable seasons and lower sales than they should have.

If you want to remove all doubt and KNOW that your business will grow year after year then pay close attention to what I am going to share.

Mistake #1 = Not Having a Marketing Funnel

Just in case you aren’t familiar with the concept of a Marketing Funnel take a look at the simple graphic below that shows a basic marketing funnel.

A marketing funnel, or sales funnel is a process through which a customer’s journey through the process to go from being a prospect to being a customer for your business.

marketing mistakes

It’s a simple but POWERFUL idea for any business but most don’t have any predictable marketing system to predictably get new customers month after month.

Building a marketing funnel will help you to create more customers and that’s exactly what we do for our Lead Driver clients.

Just having a proven marketing funnel isn’t enough though…

Mistake #2 = Not Constantly Feeding the Top of The Funnel

Just because you have a marketing system isn’t enough, you have to constantly “feed the machine” in order for it to produce new customers month after month.

One of my marketing mentors Dan Kennedy says he doesn’t let his head hit the pillow without doing something to feed the top of the funnel every single day.

When and if you ever stop feeding the top of the funnel business will dry up eventually.

This is a HUGE mistake I see business owners make all the time.

They say, “I’m too busy right now to market” only to find out a month or couple months later that they have nothing lined up for the future.

The go from feast to famine…

They go from making good money to making no money at all…

They scurry around when they realize that they have no new leads, no jobs lined up, nothing…

The fix for this – NEVER stop feeding the top of the funnel, no matter how busy you are.

How To Solve These Two Big Mistakes

Our clients that have gone from one-man outfits to multi-million dollar companies all have one thing in common. They each implemented our proven marketing funnel AND they are constantly feeding people into the top of the funnel (we actually do that for them so they can focus on running their own business).

If that’s something you would like to learn more about click here.

To your success,

Kyle Battis
NH Strategic Marketing

About Mike Purvis

Mike Purvis is a systems design and analysis expert. Mike spent the first part of his career in the automotive industry – becoming the lead technician and then Service Manager for a reputable Ford Dealership here in NH. From here, he learned the power of building and supporting a team, how to find problems others simply couldn’t, and first-hand how to grow a business. In his time as Service Manager, Mike led the company to achieving record highs in department revenue, customer satisfaction and even received some of the Industry’s most prestigious awards. Mike’s drive to automate, and systematize things, coupled with his strong interest in technology and marketing led him to the internet. Close to a decade ago, Mike started working with a small team to build online systems that served the specific needs he saw in regards to online traffic and lead generation. The successes of these early projects led him to startup his first company and dedicate himself to using the Internet to helping other people. Since that time, Mike has worked with an extensive array of entrepreneurs in markets ranging anywhere from music and instruments, traffic and lead generation, and yes… even hypnosis. Working in such a diverse group of markets gives Mike unique insight into what works, and what doesn’t online. In the last decade, Mike has managed teams ranging from 2 to 20 highly skilled individuals, and has built systems and marketing funnels responsible for millions of dollars in sales. He has an incredibly strong, often commented on, work ethic and an uncanny ability to get even the most complex projects done on-time, every time – never sacrificing quality for speed. Mike is an expert in preparing to enter new markets, and outlining exactly what’s required to overtake strong competition in the online space. He’s often known for seeing problems with online systems that nobody else even realized existed – almost always resulting in increased sales, leads and overall success of a marketing campaign. Mike is also an AdWords Certified Individual, and has designed, managed and honed campaigns for 5 million dollar plus companies, resulting in profitable traffic in difficult markets where others had failed. Mike was born, raised and currently lives right here in NH with his Wife and Son, and an interesting array of pets including; a dog, a guinea pig, a highly spirited cat, a mini donkey and a mini horse.

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