Latest Articles
Consumers Have Choice – Don’t Let Your Design Make It Easy for Them!
Okay, so take a guess: how long do you think it takes the average person to form a first impression after landing on your webpage? A study by researchers at the Missouri University of Science and Technology in 2012 found that it takes all of two-tenths of a second to garner that impression. This makes your design much more vital, as your visitors indeed have choices, and if they are less than bowled over by your design elements, you can … Continue reading
How to Get Your Customers to Open your Emails!
Are your email open rates a source of embarrassment? Acting to improve them is a lot easier to accomplish than you might think. According to Epsilon.com, email open rates sport an industry average of around 27.4 percent, with wide variances for markets. Understanding your email open rates and ways to improve them should be high on your to-do list! Toward that end, listed below are 10 top tips for boosting your email open rates. Write something you would read – … Continue reading
How to Use Daily Deal Sites Like Living Social To Market Your Business
Despite all the vitriol that’s been written about daily deal websites, and how they are all universally “out” as a means of marketing your local business, we’d disagree. There are a variety of factors that go into making these daily deal sites work for your business, and a few well-publicized failures, shouldn’t be cause for dropping the daily deal model. In fact, when studied closely, a large number of failures had numerous things in common: failure to understand how to … Continue reading









