Let’s face it, we’ve all used the recommendation of others to help us decide whether or not to buy a product or service. It’s basic human nature. Jonathan Swift said “It was a brave man that first ate an oyster.” We like to know it’s safe to buy before pulling the trigger!
How to work social proof into our marketing is where it can get tricky, as we need to create the atmosphere of trust without appearing to be overly hypey. To help with this task we’ve unearthed 5 great ways to get social proof to work for you in creating more sales and revenue.
5 Social proof practices to use in your marketing
Blog comments – Nothing speaks more to the integrity and worth of a product or service like an owner willing to stand behind it honestly and promptly. Answering blog comments, questions and yes complaints will move you to the status of stand-up person when people view this publicly.
User Reviews and Testimonials – Having your satisfied customers to review your products, and even better, leave a testimonial is a superb way to provide undeniable social roof that helps drive sales. It will also help you rank in Google local search.
Stats – If you’ve generated impressive numbers, don’t be shy about sharing. “7,354 people used our service last month!” Combining this with the logo or name of a brand people know is very effective.
Social shares – Getting people to share your content and posts works very well, especially if you have an established following. This may take some time to develop, but it is well worth the effort. You never know how many followers and fans a person who shares your content may have.
Badges – Displaying the icons of well-known companies you do business with, and also site trust badges, Like BBB, site security and others can give your site an aura of trust with very little effort on your part. Just make sure you honestly have the accreditation you’re displaying, or you may find yourself doing some emergency reputation management!