Google Advertising Mistakes – Not Using Ad Extensions Could Be Costing You

According to Google research, four in five people use search to find local information.  The fastest way to get on the 1st page of Google (and all the way to the top) is to use Google AdWords.  Here at NH Strategic Marketing we analyze plenty of Google AdWords campaigns.  With that ‘behind the scenes view’ we see lots of businesses making big Google Advertising Mistakes.

The biggest one we see over and over is not using Ad Extensions within their existing campaigns.

google adwords ad extensionsAd extensions create more reasons for people to click your ad

Ad extensions are plug ins to normal Google Ads that show extra information (“extending” from your text ads) about your business. Some can be added manually and others are automated.  These are all completely Free to use but only 30% of business owners (or even Ad agencies that should know better) are taking advantage of these.

Here are a couple reasons to use them:

1.  Improved visibility: Ad extensions tend to improve your ad’s visibility. They often appear above the search results, rather than along the sidebar. If two competing ads have the same bid and quality, the ad with greater expected impact from extensions will generally appear in a higher ad position than the other.

2.  Better return on investment: Extensions can help improve the clickthrough rate (CTR) of your ads. More clicks means more customer traffic.

Ad extensions are plug ins to normal Google Ads that show extra information (“extending” from your text ads) about your business. Some can be added manually and others are automated.

I put together a short video showing you what some of these Ad Extensions look like and why you should consider using them.


Here is a video from the team at Google that shows more about these Ad Extensions.

If you would like to have my team and I analyze your existing Google AdWords campaign just contact me and we will set it up.

To your success,

Kyle Battis signature

About Kyle

Kyle Battis has been involved in advertising and marketing for over 14 years. He has a background in Direct Marketing, Online Media Buying commanding $150,000 per Month Ad budgets, Live Presentations, and has extensive experience designing Marketing Funnels that make money. He has been part of ‘Start-ups,’ been the Director of Marketing at $8 Million/Year companies, $15 Million/Year companies, and has helped coach his clients to Double and even triple their business. Kyle is also the chief presenter of the NH Strategic Marketing live events and online events. During these events, Kyle takes business owners of all sizes and their teams on a crash course through the NH Strategic Marketing 8-Step Perfect Customer System. The NH Strategic Marketing Program is a complete marketing system unlike anything you’ve ever seen. This marketing system has helped many businesses become the #1 company in their local market and it is based on principles that have been proven in over 350 industries. The exclusive NH Strategic Marketing Program combines some of the best elements of proven marketing systems and strategies to help you control your market. Kyle is also an author, coach, speaker, product creator, membership site manager, and has trained over 3,000 entrepreneurs in all 50 states and in over 40 countries on how to grow their businesses using the internet. Kyle lives in Concord, New Hampshire with his wife and English Bulldog Noble.

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