Consumers Have Choice – Don’t Let Your Design Make It Easy for Them!

Spider web 5.25.13Okay, so take a guess: how long do you think it takes the average person to form a first impression after landing on your webpage? A study by researchers at the Missouri University of Science and Technology in 2012 found that it takes all of two-tenths of a second to garner that impression. This makes your design much more vital, as your visitors indeed have choices, and if they are less than bowled over by your design elements, you can rest assured they are going to seek more appealing pastures. This is also a big trust factor with your visitors: a poor design will often lead to the inescapable feeling that there could be other areas of your business which are just as shoddy.

Just as a spider creates a perfect web to capture its prey, your business web site design needs to quickly entice the visitor to stay, explore and get caught up in the details of your web site.

How can we promote good design?

The very first thing to do is to give this some thought. Your competition has. Using a plan for presenting your brand and products to the world is largely accomplished by a carefully thought-out plan. Another critical finding in that study was that your logo gets the most attention, followed closely by images and social interaction. The visual elements matter a tremendous amount! So now that we have an understanding, there are basically no excuses left, as now expense is not any longer a viable excuse for getting good design work done. The advent of crowdsourcing sites like 99Designs, CrowdSpring and others made what was once prohibitively expensive for small business, a very affordable item.

How can you expect to benefit?

The advantages of good design in your business are numerous and sometimes intangible. While a visual overhaul of your website is fairly obvious, other things like product packaging, your print and web advertising, and even site graphics are now being shared, Pinned and ReTweeted from your webpages. We are observing daily how much this can impact your site’s reach and customer base. What’s more, that special feeling that visitors get when viewing a superb design may be hard to quantify, but when your site’s traffic increase and sales increase for no other apparent reason, you’ll be very glad you took a long look at your visual design elements today!

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