If you are looking to redesign or possibly put up your first small business web site, it is a good idea to take a quick look at what is trending now as regards web design for small businesses.
Some have come about due to advances in technology, and others are just cosmetic or related to user experience. Nevertheless, judge each with an eye open as to their best uses for your particular site, and not necessarily for any buzz or good press. Even though infinite scrolling may work for Facebook doesn’t mean it’s suitable for your site.
So let’s dive right in and see what’s trending now in web design for small business in 2015.
5 Small business site design trends for 2015 That You Should Know About
Infinite scrolling – Oops, I gave it away. Infinite scrolling has become the “it” factor this year. This is where your content flows in one interrupted page. Obviously this is helpful for some social media sites like Facebook and Twitter, but for others it is a case by case affair. One advantage is that you can keep your reader engaged on a single page. One disadvantage is that moving them on to your eventual goal page can be problematic. I don’t personally use it on all of my websites but it has its place.
Using a responsive design – Since more than half the Web’s traffic now emanates, at least originally, form a mobile device, it is simply not an option to not have a responsive web site design. You need to make sure that all visitors get the best experience you can muster, so this is less of a trend than a necessity.
A clean spare look – Lots of white space and lean blocks of text are what readers want these days, and the extra space gives your pages an uncluttered, relaxed feel. This works with the mantra of keeping things simple and direct, and leaving your visitors with fewer distractions and choices.
Play with fonts and color – Don’t feel totally constrained when it comes to fonts and color. Make a statement and paint your web canvas with the look and feel of the message you wish to convey. This doesn’t mean making large textual sections in a stylish, hard to read font, but selective use of creative fonts and colors can spice things up quite nicely.
Don’t neglect social media – Make sure your readers are able to share your content easily to their followers across the Web. Who knows if the person who wants to tweet about your post has a few hundred thousand followers who might enjoy what you have to offer too! Its important to meet your customers where they are spending their time in this day and age.
To your success,
The NH Strategic Marketing Team