How to Market Your Business on Instagram

Learn How to Use Instagram for Your BusinessInstagram

Instagram seems to have taken the world by storm, and its recent acquisition by Facebook only confirms its entry and place in the big leagues. While it is every bit the social network that Facebook and Twitter are, there are some differences in marketing with Instagram that you need to understand if you intend to try marketing there.

First begin with absorbing two important facts: Instagram’s younger audience profile and your own market. The demographic facing you when marketing with Instagram is decidedly younger, and might not be a good fit for your business if your target market is over 30. Plain and simple. If you are marketing to the 15-28 crowd you’re golden — if the products you market are found in images on Instagram. If you’re selling gear for an SLR camera, you may need to get a bit creative to find any traction there.

Ways to effectively market on Instagram

Check out these 5 tips for marketing your business on Instagram.

  1. Use Video On Instagram – This newish feature in Instagram is much like Vine, but their videos are a massive 15 seconds as opposed to 6. Significantly more canvas to paint on.
  2. Use lots of hashtags – While engagement drops significantly on Twitter if you use more than 2 hashtags, the opposite appears to be the norm for Instagram. Load them up!
  3. Don’t post incessantly – Unlike many other social networks less can be more here. You don’t want to fill up your follower’s feeds and be less special. Focus on a few times a week and post great content.
  4. Optimize your Instagram Profile – Like other social networks, you’ll want to make sure your business profile is complete and utterly devoted to finding you and doing business with you.
  5. Follow other brands on Instagram – Finding and following related brands on Instagram is a must. Fortunately there are some good tools that help with this, like Statigram.

Instagram is a social media monster with a few specific caveats. Follow these and you may discover a rabid audience eager to do business with you.

About Kyle

Kyle Battis has been involved in advertising and marketing for over 14 years. He has a background in Direct Marketing, Online Media Buying commanding $150,000 per Month Ad budgets, Live Presentations, and has extensive experience designing Marketing Funnels that make money. He has been part of ‘Start-ups,’ been the Director of Marketing at $8 Million/Year companies, $15 Million/Year companies, and has helped coach his clients to Double and even triple their business. Kyle is also the chief presenter of the NH Strategic Marketing live events and online events. During these events, Kyle takes business owners of all sizes and their teams on a crash course through the NH Strategic Marketing 8-Step Perfect Customer System. The NH Strategic Marketing Program is a complete marketing system unlike anything you’ve ever seen. This marketing system has helped many businesses become the #1 company in their local market and it is based on principles that have been proven in over 350 industries. The exclusive NH Strategic Marketing Program combines some of the best elements of proven marketing systems and strategies to help you control your market. Kyle is also an author, coach, speaker, product creator, membership site manager, and has trained over 3,000 entrepreneurs in all 50 states and in over 40 countries on how to grow their businesses using the internet. Kyle lives in Concord, New Hampshire with his wife and English Bulldog Noble.

Leave a Reply

Your email address will not be published. Required fields are marked *