How to Publish Effectively on LinkedIn

5 Reasons You’ll Want to Publish on LinkedInLinkedIn

Okay, all of you that have published on LinkedIn raise your virtual hands…

That’s what I thought. Not many consider LinkedIn when choosing where to publish content, and in point of fact, that’s a big mistake.

Now that the platform is accessible to all LinkedIn users, we need to reset our minds to think of how LinkedIn can work well for us. To put it simply, LinkedIn is a powerhouse goldmine for content marketers who figure out how to mine it judiciously. In case you need any convincing, we’ve put together 5 great reasons why you need to be using LinkedIn to publish content.

5 Reasons LinkedIn needs to be your content choice!

To build your own authority – Publishing on LinkedIn in front of professionals who take you seriously can go a long way toward helping cement your position as a thought leader in your market.

Rework older content – Recycling good but somewhat older content you have already published on your site is a terrific way to help boost authority and standing. Moreover, most of the audience on LinkedIn probably missed it the first time around! You also have the chance to update it as well.

Getting your content before a targeted audience – This is a professional site populated and frequented by pros, and as such you will find a lot less of the fluff traffic that may otherwise come upon your content. This is accomplished by publishing before your connections, and to LinkedIn Groups for wider reach.

Killer engagement – People active on LinkedIn are highly engaged, and likely to comment and contact you if they see something that appeals to them.

The possible viral effect – One way LinkedIn publishers hit it big is when their content starts to get some traction, LinkedIn often steps in and promotes it on of their Pulse category pages, and even better, sometimes on the home page itself! Do that and you’ll be well on your way to authority status on LinkedIn and off!

About Kyle

Kyle Battis has been involved in advertising and marketing for over 14 years. He has a background in Direct Marketing, Online Media Buying commanding $150,000 per Month Ad budgets, Live Presentations, and has extensive experience designing Marketing Funnels that make money. He has been part of ‘Start-ups,’ been the Director of Marketing at $8 Million/Year companies, $15 Million/Year companies, and has helped coach his clients to Double and even triple their business. Kyle is also the chief presenter of the NH Strategic Marketing live events and online events. During these events, Kyle takes business owners of all sizes and their teams on a crash course through the NH Strategic Marketing 8-Step Perfect Customer System. The NH Strategic Marketing Program is a complete marketing system unlike anything you’ve ever seen. This marketing system has helped many businesses become the #1 company in their local market and it is based on principles that have been proven in over 350 industries. The exclusive NH Strategic Marketing Program combines some of the best elements of proven marketing systems and strategies to help you control your market. Kyle is also an author, coach, speaker, product creator, membership site manager, and has trained over 3,000 entrepreneurs in all 50 states and in over 40 countries on how to grow their businesses using the internet. Kyle lives in Concord, New Hampshire with his wife and English Bulldog Noble.

Leave a Reply

Your email address will not be published. Required fields are marked *