Okay, all of you that have published on LinkedIn raise your virtual hands…
That’s what I thought. Not many consider LinkedIn when choosing where to publish content, and in point of fact, that’s a big mistake.
Now that the platform is accessible to all LinkedIn users, we need to reset our minds to think of how LinkedIn can work well for us. To put it simply, LinkedIn is a powerhouse goldmine for content marketers who figure out how to mine it judiciously. In case you need any convincing, we’ve put together 5 great reasons why you need to be using LinkedIn to publish content.
5 Reasons LinkedIn needs to be your content choice!
To build your own authority – Publishing on LinkedIn in front of professionals who take you seriously can go a long way toward helping cement your position as a thought leader in your market.
Rework older content – Recycling good but somewhat older content you have already published on your site is a terrific way to help boost authority and standing. Moreover, most of the audience on LinkedIn probably missed it the first time around! You also have the chance to update it as well.
Getting your content before a targeted audience – This is a professional site populated and frequented by pros, and as such you will find a lot less of the fluff traffic that may otherwise come upon your content. This is accomplished by publishing before your connections, and to LinkedIn Groups for wider reach.
Killer engagement – People active on LinkedIn are highly engaged, and likely to comment and contact you if they see something that appeals to them.
The possible viral effect – One way LinkedIn publishers hit it big is when their content starts to get some traction, LinkedIn often steps in and promotes it on of their Pulse category pages, and even better, sometimes on the home page itself! Do that and you’ll be well on your way to authority status on LinkedIn and off!