SEO for ecommerce is not that much different than SEO for anything else, but it does have some unique aspects you’ll want to bear in mind.
When it comes to e-commerce sites, the process gets even more complex than usual. In fact, e-commerce sites operate in a unique set of circumstances with a specific set of best practices.
So to make this a reality let’s take a look at some of the more valuable aspects of SEO for e-commerce, and see if your pages measure up!
5 Best Practices in SEO for E-commerce
Unique content – Google prizes original unique content, and penalizes duplicate content. With the amount of newcomers in the e-commerce game, most are willing to copy the product description they find in Amazon or wherever else directly onto their pages. Not a good plan. Take the time to create unique descriptions for your pages.
Reviews and social proof – Most people are hesitant to purchase if they don’t see that someone has tested the waters before them That is why testimonials and social proof play such a large roll in successful e-commerce pages. These are easy to get, and need to be a part of the plan!
Use redirects on dead product pages – Often when a product is no longer being sold, the page lives on, though usually in the form of a 404 error page. This is a bad on-site SEO signal to Google, and will hurt you. Instead, us a simple 301 redirect to send that traffic to new or current pages.
Use unique imagery – Use unique images on your pages too. Like duplicate content in the form of text, using the same images found on Amazon won’t help you. If you can handle some image editing, it’s simple enough to alter the images enough to make them unique, and perhaps adding a message of your own.
Use different types of content – Shake it up on your e-commerce pages. Like other web pages, people like to see a variety of content, and this can make your product stand out. Videos, demos and testimonials can help immensely.
Using these small tweaks together with traditional on-page SEO can lead to your pages leapfrogging over the competition. All it will require is a little more work!