We all know that keeping up with social media is a job, and the constant updates that may slip by unnoticed may well be something that could really help your small business.
Whether it’s a new way to publish content, publicize your wares, or network with your audience, social platforms change constantly, and many times for the better.
To help with this, here are some of the latest social media changes to come down the pike in the last couple of months, what they are, and how they can help your small business!
5 Of the Latest Social Media Updates that You Can Use in Your Small Business
Facebook Instant Articles – A great new change for those publishing and spreading information on mobile devices is the introduction of Facebook Instant Articles, which is a wildly interactive and innovative platform that allows users to zoom in, comment on, listen to audio and more directly on the page itself.
Twitter to expand Characters in Direct Messages – Twitter is listening and beginning in July 2015 they have pumped up the character limit on direct messages (not Tweets!) to 10,000 characters. I’m already imagining the possibilities!
More Social Results in Google Search – At least for mobile (desktop later) Google has begun displaying Tweets as social results in a web search. Simply search for your interest on the Google App and see what’s being talked about in real time on Twitter about your search subject.
Twitter’s New Search Results Page – More on Twitter, as they’ve introduced a new search results page, sporting a much cleaner and usable interface, combined with the ability to exhaustively filter the results and come up with exactly what interests you.
Better LinkedIn Reporting form Simply Measured – If you’ve been using the social analytics company Simply Measured you might have noticed a new report for LinkedIn publishers that offers a much deeper dive into their analytics. There is a ton of metrics to analyze, and also an updated cross channel social performance report feature that covers 8 of the most popular social networks, including LinkedIn.
Social media is in a constant state of change! Keeping up with some of the shifts will help keep your social efforts productive.