Today I have a special guest blog post from my new friend Andy Olsen, owner of Com Productions,
a NH Videographer.
Andy is a professional videographer specializing in online video marketing. As Andy says on his website, “Great stories connect us. They teach us, entertain us, and influence how we see the world.“
Well said Andy and I agree fully. A well done video has the potential to greatly improve the effectiveness of your online marketing. If you are considering going the route of hiring a videographer then this guest blog post should help you pick the right one for you.
First, I invite you to watch this short 1 minute and 23 second video as it tells the story about online video better than I can with my clumsy writing. ;-)
Alright, now that you have seen what Andy and his team can do let’s jump in to Andy’s guest post…
7 Tips for Choosing The Right Videographer
by Andy Olsen, Com Productions
So you’ve decided to take your business to the next level using one of the most powerful marketing tools available: Video. The next question is, how do you choose the right production company to tell your story to the world? Here are 7 tips for choosing the right videographer.
1. Hire someone you like.
Although there are a lot of factors to consider when you’re looking for a videographer, none of them are so important as carefully choosing the personality of the director. This person will be responsible for telling the story of your business, so choosing someone that you connect with is vital. You’ll end up spending some time around this person so make sure that you feel comfortable with him or her.
2. Look for the listener.
In order to represent your business well, your videographer will need to have a good understanding of not only what you do but why you do it. Your video should form a connection between you and your clients. In order for that to happen, your videographer has to know who you are. It takes a lot of listening to know how to tell your story.
3. Check out their work.
There’s no better way to tell if a production company can deliver a compelling video for you than by checking out what they’ve done in the past. This will quickly tell you if they have the technical expertise and creative instinct it takes to create the video you need.
4. You get what you pay for…. sometimes.
You’ve heard people say “you get what you pay for” and for the most part it’s true. When you’re talking about the public image of your business, you don’t want to cut corners. This is not a job for your child’s friend who is great with an iphone. You need a professional. That being said, there is a shift happening right now in the video industry.
Technological advances have made high quality production available at a much lower cost. That, combined with the growth of internet based marketing, has really changed the game. You no longer have to pay big agency prices to get the results you want. So pay for great quality but don’t assume that more expensive always means better.
5. Flexibility helps.
Chances are you’re pretty busy. When you hire a videographer, it will be a much less stressful experience if you hire someone who is reasonably flexible. A willingness to accommodate a request when possible or supply a different file type that you need, will make your life that much easier.
6. Pros work with pros.
At some point, your videographer will end up interfacing with your clients. When they do, your clients will see them as an extension of your staff. Be sure to choose someone that can represent your business with professionalism. Many people, even after they agree to be filmed, can be uncomfortable with a camera around. You need someone who can set them at ease and know when to give them space. Capturing great moments takes not only technical expertise, it also takes sensitivity to your subject.
Creating a video that tells your story is exciting! We’re talking about creatively communicating what you pour your heart and soul into. Your videographer should bring the energy that your story deserves.
About Andy and Com Productions
Great stories connect us. They teach us, entertain us, and influence how we see the world. At COM Productions, we’re all about telling your story.
In an increasingly online world, video is the best way to engage with your clients. Not only does it improve your Google search rankings, it gives your business personality and depth. Customers trust businesses they can relate to.
Not sure where to start? No problem! We take care of everything from beginning to end. The best part of our job is getting to know you and finding a unique way to make your business shine. We’ll take time to understand your needs and work with you until you’re thrilled with the results.
To learn more visit www.comproductions.net