Hashtags have taken the world by storm, and the arena of marketing is no exception. They are in nearly every post, for many different reasons. Born on Twitter, which remains the most prominent venue for hashtags, they have become a form of shorthand for a world that’s already short!
Now even Emojis are getting into the act, with Instagram announcing support for the little darlings. (Not yet on other networks)
Hashtags help you discover more about your audience, find out what they’re talking about and interested in, encourage engagement, and also help you with branding.
To get you pointed in the right direction, here are 5 tips you can use to make your hashtag marketing more effective.
5 Tips for making the most of Hashtag Marketing
Research what your audience is talking about – One of the highest and best uses for hashtags is to grab some quick intelligence on what your audience is already thinking, reacting to, and talking about. This is golden, and can help the entire scope of your marketing efforts.
Consider paid promotion – Once you find you have a popular campaign going, seriously consider using Twitter’s promoted hashtag feature to add fuel to the fire. If your message is clever and you can make it onto the trends list, you’ll have won big.
Utilize local hashtags for brand promotion – If you’re attempting to promote more than one local location of your business, it can be a good idea to employ locations in your hashtags. This is a quick and easy way to grab some Twitter search visitors from those looking for a service in a specific area.
Join the conversation on trending hashtags – A great way to leech off of popular hashtags is to simply join the conversation, but by adding your own unique voice to the mix. An excellent way to leverage the popularity of popular hashtags.
Energize your other marketing efforts with hashtags – The judicious use of hashtags can be an easy way to amplify your already running marketing campaign. Pointing to and drawing attention with the sensible use of hashtags can bring you visitors you may not have had.
Hashtags are easy to use, and can be an added tool in your marketing arsenal. Start using them today!