Why Do People Click on Your Links?

Best Practices for Getting More Clickable LinksClickable Links

Much of the time in our quest to connect with an audience, make sales, get opt-ins and more, we are depending on our visitors to make that connection via a web link. Thus it would stand to reason that one of our primary tasks in this quest is to make it our business to know how to get them to click!

Seems there’s more to this than simply hyperlinking “Click here” and expecting them all to show up and shower us with money, emails and more. You really have to coax these things out of them. (You didn’t really think it was that easy, did you?)

So to help make your pages a veritable clicking paradise, let’s examine 5 ways to optimize your links for clicks.

5 Tips for getting more clicks from your links!

Get informative with your click text – You have the opportunity to make your links both informative and enticing. Don’t waste this! “Click here” conveys very little in the way of information about what you’re offering or they’re getting. Studies show that link text like “Download your Free PDF Now!” perform significantly better.

Make every link serve a purpose – Don’t link to any other page without a clear purpose. This means to either an offer, resource or other content that will benefit your audience. (and you!) This is particularly true for landing pages, where you hopefully have a singular purpose for any links on the page.

Understand about the color of your links – There is a definite psychology pertaining to color, and you need to have this firmly in mind when designing links and buttons. For example, blue is a trust color, and orange encourages quick action. Get acquainted with these concepts!

Don’t promise what you aren’t delivering – If you think it’s a great idea to get them to click on your links by using techniques like “clickbait”, think again. You’ll have broken any trust you may have had, and be rewarded with massive bounce rates.

Think about page placement – Knowing where to put links is nearly as important as knowing how to make them. If you have a clear purpose for the page, you’ll want them to be able to click early and often. Have a link above the fold, especially on landing and sales pages.

About Kyle

Kyle Battis has been involved in advertising and marketing for over 14 years. He has a background in Direct Marketing, Online Media Buying commanding $150,000 per Month Ad budgets, Live Presentations, and has extensive experience designing Marketing Funnels that make money. He has been part of ‘Start-ups,’ been the Director of Marketing at $8 Million/Year companies, $15 Million/Year companies, and has helped coach his clients to Double and even triple their business. Kyle is also the chief presenter of the NH Strategic Marketing live events and online events. During these events, Kyle takes business owners of all sizes and their teams on a crash course through the NH Strategic Marketing 8-Step Perfect Customer System. The NH Strategic Marketing Program is a complete marketing system unlike anything you’ve ever seen. This marketing system has helped many businesses become the #1 company in their local market and it is based on principles that have been proven in over 350 industries. The exclusive NH Strategic Marketing Program combines some of the best elements of proven marketing systems and strategies to help you control your market. Kyle is also an author, coach, speaker, product creator, membership site manager, and has trained over 3,000 entrepreneurs in all 50 states and in over 40 countries on how to grow their businesses using the internet. Kyle lives in Concord, New Hampshire with his wife and English Bulldog Noble.

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