The World is going Mobile my friend. Your customers are Going Mobile. One of the most important tools Mobile Marketing offers is the ability to harness the power of SMS Marketing. SMS marketing, which stands for simple message service, has proven to be a more than feasible substitute for email marketing. It’s getting harder and harder to find those who are not using text messages in one form or another, and they are not simply the world of pre-teens.
Why SMS marketing deserves a serious look
Without a doubt, the primary reason marketers are giving SMS a chance is because of how folks are responding to texts. Reported by CallFire SMS text messages boast a 98 percent open rate not to mention an eye-popping 83 percent are opened in the first three minutes of receiving them! What’s more, marketing promotions using text messages are being redeemed at 20 percent or higher, compared to traditional media such as coupons, newspaper ads, radio, or direct mail, that average redemption rates of a paltry two percent. CallFire also says that your ROI (return on investment) could be far greater than in traditional media. For example, a campaign with a monthly cost of less than $30 to send 1000 text messages, and redemption rates of 20 percent or more, works out to be less than .30 cents per customer acquisition. Not bad.
4 Guidelines for successful SMS marketing campaigns
- Deliver value – Whatever you’re texting them about, make it worth their time! Deliver value, monetary or otherwise, with your message.
- Keep it short, sweet and personal – Personalizing your texts and keeping them friendly and brief is a great recipe for success with SMS. Something along the lines of, “Hi Mandy, thanks again for shopping with us! We look forward to seeing you again soon. Show this msg to receive 20% off your next purchase at [STORE NAME & PHONE NUMBER].”
- Use a call to action – Lest you forget to do this, here’s your reminder: ask for the desired action! For example, ask them to “Text SaveNow to 123456 to get a 10% off coupon today.”
- Track your results – SMS is awesome on the subject of measuring metrics. There are a variety of factors you can monitor on your campaigns, from click tracking to who opened what. So be sure to track and measure your results, to correctly plan the next campaign!