What To Do If You Have a Bad Online Reputation?

bad online reviewsIf you have ever ‘Googled’ your business name, saw a low star rating due to negative online reviews, you may be wondering what to do if you have a bad online reputation.  In this post I’ll share a couple steps you can take towards repairing your online reputation.
Did you know that 94% of new customers use search engines to find local businesses like yours?  In today’s day and age, people want to see what others have said about your business BEFORE they do business with you.
70% believe in them like they would a recommendation from a trusted friend.   The fact is that consumers believe that online reviews are important and do matter so if you have a bad online reputation it could be costing your business a lot of money.
Here is some incentive to improve your online reputation…

A One-Star increase in Yelp rating leads to a 5-9% increase in revenue…

If you have bad online reviews its time to get this fixed.  Multiple studies and real-world results have shown that increasing your star rating will help your business get more website traffic, more phone calls, and make more money.  A bad online reputation is repaired through a process called online reputation management.

If you have a poor online reputation, here is a 2 steps you can take towards fixing it:

  • Face it. If something negative appears about your business on a Review website like Google, Yelp, or an industry specific site like Houzz (Contractor) or Avvo (Lawyer) addressing it directly will allow you to take control of the conversation and turn negative content into positive content.  By responding to negative reviews with patience, understanding, respect and avoiding getting into a verbal fist fight you will show other people who WILL read this review that you do care about your customers (and you may just turn that unhappy customer into a raving fan).
  • Bury it. If unhappy customers have posted negative content on a Review sites unfortunately just deleting it isn’t an option.  Getting a steady stream of great reviews from happy customers will help to bury the bad reviews and improve the overall star rating of your business.

What To Do To Fix Your Online Reputation

Remember, a small improvement in your online reputation can make a big difference in how many people choose to call your business over one of your competitors.  I have a short training that can help you if you are suffering from a bad online reputation.

To see my video that will teach you in depth about the importance of your online reputation and how to get it fixed click here.

I’d be happy to help you.

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About Kyle

Kyle Battis has been involved in advertising and marketing for over 14 years. He has a background in Direct Marketing, Online Media Buying commanding $150,000 per Month Ad budgets, Live Presentations, and has extensive experience designing Marketing Funnels that make money.
He has been part of ‘Start-ups,’ been the Director of Marketing at $8 Million/Year companies, $15 Million/Year companies, and has helped coach his clients to Double and even triple their business.
Kyle is also the chief presenter of the NH Strategic Marketing live events and online events. During these events, Kyle takes business owners of all sizes and their teams on a crash course through the NH Strategic Marketing 8-Step Perfect Customer System.
The NH Strategic Marketing Program is a complete marketing system unlike anything you’ve ever seen. This marketing system has helped many businesses become the #1 company in their local market and it is based on principles that have been proven in over 350 industries.
The exclusive NH Strategic Marketing Program combines some of the best elements of proven marketing systems and strategies to help you control your market.
Kyle is also an author, coach, speaker, product creator, membership site manager, and has trained over 3,000 entrepreneurs in all 50 states and in over 40 countries on how to grow their businesses using the internet. Kyle lives in Concord, New Hampshire with his wife and English Bulldog Noble.

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