Today I want to talk about an important topic and it is the Mobile Revolution happening right now. Mobile Website Design NH is essential even though you may believe that your business doesn’t need a Mobile optimized website but stay with me.
Many New Hampshire Small businesses will be left behind and the fact is that many are already losing business because their sites are not mobile optimized.
How Bad Does Your Business’ Website Look on a Smartphone? Be Honest…
The economic recovery is definitely a slow one. Folks are still worried about losing their jobs. Millions of homeowners owe more on their mortgage loans than their homes are worth. Credit-card debt continues to overwhelm many U.S. households. These are difficult times for people. As a small business owner, you don’t want to provide them with more reasons to not buy your products or services. Unfortunately, many business owners do just that when it comes to their websites. They’re operating sites that do not work well on mobile devices such as tablets and smartphones. As increasing numbers of people use their mobile devices to find local information (according to Google, 1 in 3 searches are local) nearby businesses are still running archaic sites that look like crap (let’s be honest) on mobile devices.
Are you chasing away customers because you don’t have a Mobile Website?
At first look, this may look like a small problem. It’s not, unfortunately. As the folks at MarketingVOX recently pointed out, there are very real financial penalties for having a mobile-unfriendly website. As a growing number of consumers use mobile devices to access the web, the penalties are becoming stiffer. In a recent post, MarketingVOX pointed out research from Google showing that:
- A majority—61 percent—of consumers say that they’ll leave a website if it’s not optimized for small touch screens.
- A whopping 96 percent of consumers say they’ve had bad experiences on websites that were not designed for non-desktop screens.
- 50 percent of respondents said that even if they liked a business, they’d be less inclined to buy in the future if the business’s website isn’t mobile friendly.
Those are startling statistics. Here’s the silver lining my friend: Nearly 3/4 claim that they’re more prone to go back to a mobile-friendly website. So your mission is clear…
NH Strategic Marketing’s Challenge To You
What does this really mean for the NH small business owner? Just that building a mobile-friendly website is critical—and becoming more so. Take a look around you: You’ll see a steady stream of consumers using the internet on phones, iPads, Nooks, and Kindles.
And this is a trend that’s hardly slowing. Tablets remain hot sellers, and an increasing number of people do much of their web surfing and social media tasks through mobile devices. According to a joint Google/Ipsos study, after consumers look up a business via mobile, 61% say they make a phone call and 59% say they actually visit the business!
The message is clear: If you make a bad impression, if your business’s site looks cramped, cluttered, or illegible when viewed with a tablet or smartphone, you have the very real risk of driving customers towards your competitors!
So What Should You Do About It?
Your goal should be to get a Mobile Optimized website created for your New Hampshire small business as soon as possible. We are happy to talk with you about creating a mobile website for you that won’t break the bank. Just Contact Us and we will be happy to chat with you about it!
Here’s to making this year a raving success!!
PS – If you have any questions about Mobile Websites; how they work, why you need one, etc just leave a comment below – we’d love to hear from you!