What is Hashtag Marketing and How Can It Help You?

5 Tips for Winning with Hashtag MarketingHashtag Marketing

Hashtags have taken the world by storm, and the arena of marketing is no exception. They are in nearly every post, for many different reasons. Born on Twitter, which remains the most prominent venue for hashtags, they have become a form of shorthand for a world that’s already short!

Now even Emojis are getting into the act, with Instagram announcing support for the little darlings. (Not yet on other networks)

Hashtags help you discover more about your audience, find out what they’re talking about and interested in, encourage engagement, and also help you with branding.

To get you pointed in the right direction, here are 5 tips you can use to make your hashtag marketing more effective.

5 Tips for making the most of Hashtag Marketing

Research what your audience is talking about – One of the highest and best uses for hashtags is to grab some quick intelligence on what your audience is already thinking, reacting to, and talking about. This is golden, and can help the entire scope of your marketing efforts.

Consider paid promotion – Once you find you have a popular campaign going, seriously consider using Twitter’s promoted hashtag feature to add fuel to the fire. If your message is clever and you can make it onto the trends list, you’ll have won big.

Utilize local hashtags for brand promotion – If you’re attempting to promote more than one local location of your business, it can be a good idea to employ locations in your hashtags. This is a quick and easy way to grab some Twitter search visitors from those looking for a service in a specific area.

Join the conversation on trending hashtags – A great way to leech off of popular hashtags is to simply join the conversation, but by adding your own unique voice to the mix. An excellent way to leverage the popularity of popular hashtags.

Energize your other marketing efforts with hashtags – The judicious use of hashtags can be an easy way to amplify your already running marketing campaign. Pointing to and drawing attention with the sensible use of hashtags can bring you visitors you may not have had.

Hashtags are easy to use, and can be an added tool in your marketing arsenal. Start using them today!

About Kyle

Kyle Battis has been involved in advertising and marketing for over 14 years. He has a background in Direct Marketing, Online Media Buying commanding $150,000 per Month Ad budgets, Live Presentations, and has extensive experience designing Marketing Funnels that make money.
He has been part of ‘Start-ups,’ been the Director of Marketing at $8 Million/Year companies, $15 Million/Year companies, and has helped coach his clients to Double and even triple their business.
Kyle is also the chief presenter of the NH Strategic Marketing live events and online events. During these events, Kyle takes business owners of all sizes and their teams on a crash course through the NH Strategic Marketing 8-Step Perfect Customer System.
The NH Strategic Marketing Program is a complete marketing system unlike anything you’ve ever seen. This marketing system has helped many businesses become the #1 company in their local market and it is based on principles that have been proven in over 350 industries.
The exclusive NH Strategic Marketing Program combines some of the best elements of proven marketing systems and strategies to help you control your market.
Kyle is also an author, coach, speaker, product creator, membership site manager, and has trained over 3,000 entrepreneurs in all 50 states and in over 40 countries on how to grow their businesses using the internet. Kyle lives in Concord, New Hampshire with his wife and English Bulldog Noble.

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