Google Direct Mail, The $50 BILLION Online Advertising Giant Sent ME Direct Mail?

Google, The $50 BILLION Online Advertising Giant Sent Me Direct Mail and there is a lesson here I would like to point out to you.  Google made $50 Billion last year and 97% of that revenue came from selling its online Paid Advertising product “Google AdWords” of which I am a huge fan.

Did you know Google nets $115,150 of revenue in one minute, and converts $23,509 of that into profit.  

Crazy isn’t it??

Despite those amazing numbers you might be surprised to know that Google is one of the largest Direct Mailers in the technology space (with companies like AT&T).

Google is the 8th largest technology Direct Mailer and sends MILLIONS of direct mail pieces every year. They use direct mail heavily.

I was recently invited to participate in one of Google’s newer beta programs called “City Experts” and I just got this in the mail yesterday:

google direct mail

 

google direct mail 2

An Example of Google Direct Mail

 

What I find interesting is that just last year Google was the eighth largest technology direct mail company in the U.S.

While there is no doubt at all that online advertising is critical in today’s fast-paced digital world the question to ask is why is this Online Advertising GIANT sending out millions of pieces of mail?

The answer:  Because it flat out works.

They’re using this traditional, old, offline media to drive customers to their online advertising service Google Ad Words.

Sure they do run Google AdWords Ads to attract new businesses to them BUT they aren’t using just one method to attract new customers.

One is the worst number in any business.

While I am a big fan of online marketing, I find it my responsibility to remind you that Direct Mail is still alive and well.  Its also very effective still when done right (keyword = right).

Its better to have as many ways as possible to attract new customers into your business:

-Google AdWords

-Organic Search Engine Optimization

-Social media marketing

-Free publicity through local media channels

-Direct Mail

-Referral Marketing

-Joint ventures with other non-competitive businesses

-etc

Something to think about….

So, back to our discussion about direct mail.

Here are some questions I can leave you with to get you thinking.  

1.  Are there ways you can use simple direct mail pieces to get new prospective customers to try your product or service out?  Check out this other example Google mails out to attract NEW customers.

google direct mail example

2. Should you try to do a little ‘Appreciation Marketing‘ like the above example from Google?  A simple hand written card goes a long way!

3.  Should you try sending a monthly Print Newsletter to keep in touch with your valued customers?

If online marketing giant Google still thinks its a good idea then maybe you should try it in your business too?

Give it a shot and let me know how it works for you.

To your success,

Kyle Battis signature

 

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About Kyle

Kyle Battis has been involved in advertising and marketing for over 14 years. He has a background in Direct Marketing, Online Media Buying commanding $150,000 per Month Ad budgets, Live Presentations, and has extensive experience designing Marketing Funnels that make money.
He has been part of ‘Start-ups,’ been the Director of Marketing at $8 Million/Year companies, $15 Million/Year companies, and has helped coach his clients to Double and even triple their business.
Kyle is also the chief presenter of the NH Strategic Marketing live events and online events. During these events, Kyle takes business owners of all sizes and their teams on a crash course through the NH Strategic Marketing 8-Step Perfect Customer System.
The NH Strategic Marketing Program is a complete marketing system unlike anything you’ve ever seen. This marketing system has helped many businesses become the #1 company in their local market and it is based on principles that have been proven in over 350 industries.
The exclusive NH Strategic Marketing Program combines some of the best elements of proven marketing systems and strategies to help you control your market.
Kyle is also an author, coach, speaker, product creator, membership site manager, and has trained over 3,000 entrepreneurs in all 50 states and in over 40 countries on how to grow their businesses using the internet. Kyle lives in Concord, New Hampshire with his wife and English Bulldog Noble.

2 thoughts on “Google Direct Mail, The $50 BILLION Online Advertising Giant Sent ME Direct Mail?

  1. Man that’s awesome – I’d love to get a handwritten card from Google :-)

    I’m definitely considering doing an Appreciation Marketing push – although I’ll admit my handwriting pretty much blows.

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