In The Trenches Small Business Marketing Podcast – With Charlie Cole from Cole Gardens

in the trenches small business marketing podcast


In this premier episode of the ‘In The Trenches Small Business Marketing Podcast’ I share a short interview with Charlie Cole, owner of Cole Gardens in Concord, NH. I recently was having a business meeting at True Brew Barista and the owner came up to me, handed me a little gift envelope, letting me know that Charlie from Cole Gardens bought my Coffee for me that day. It was a very cool and innovative marketing idea so I reached out … Continue reading


What To Do If You Have a Bad Online Reputation?

bad online reviews


If you have ever ‘Googled’ your business name, saw a low star rating due to negative online reviews, you may be wondering what to do if you have a bad online reputation.  In this post I’ll share a couple steps you can take towards repairing your online reputation. Did you know that 94% of new customers use search engines to find local businesses like yours?  In today’s day and age, people want to see what others have said about your … Continue reading


3 Simple ‘Tweaks’ To Keep Your Website Fresh For 2015

2015 website updates


Its time to get ready for 2015! In today’s last post of 2014 I have a quick but very important tweak you should make to your website. If its important to you to make sure your web site doesn’t look old and stale as we go into the new year then you will want to take a minute and check this out before the end of the year. Be sure to do this one thing right away. Update Your Copyright … Continue reading


Cigars and Smart SMS Marketing

cigars and smart marketing


Hey there, I just put together a short video showing you a smart SMS marketing strategy I saw a local New Hampshire business owner using. Post by NH Strategic Marketing.


When It Comes To Marketing Your Business Online, Not All Website Traffic Is Created Equal

traffic vs traffic


When I was a kid I liked the old Spy vs. Spy comics and cartoons.  It always featured two spies, who are completely identical except for the fact that one is dressed in white and the other black. The pair was constantly warring with each other, using a variety of booby-traps to inflict harm to each other.  I thought of this old comic strip the other day when I was helping a client analyze two opposing online traffic sources. There were … Continue reading


Google Advertising Mistakes – Not Using Ad Extensions Could Be Costing You

google adwords ad extensions


According to Google research, four in five people use search to find local information.  The fastest way to get on the 1st page of Google (and all the way to the top) is to use Google AdWords.  Here at NH Strategic Marketing we analyze plenty of Google AdWords campaigns.  With that ‘behind the scenes view’ we see lots of businesses making big Google Advertising Mistakes. The biggest one we see over and over is not using Ad Extensions within their … Continue reading


Has Your Facebook Fan Page Become a Dead Zone?!

halloween graveyard


It’s frightening how many Facebook Fan Pages for Businesses that I see that are ‘dead zones’ with absolutely NO sign of life. I’ll admit, not all businesses have the most ‘social’ subject matters BUT that doesn’t mean you can’t breathe a little life into your Dead fan page. There are a lot of reasons you should resurrect your Fan Page if it has gone cold – here are just a few:   1.  Your customers are there every day – … Continue reading


The Importance of ACCURATE Local Listings For Your Business

local business listings


The Internet has become the New Yellow Pages and in this day and age your customers are using it to look for Local Listings For your business. These local business listings are officially known as “Citations.” These Local Citations are defined as any “mention of your business name and address on other webpages—even if there is no link to your website.” An example of a citation might be an online yellow pages directory where your business is listed, but not … Continue reading


Facebook Local Awareness Ads

facebook local awareness ads


Facebook Local Awareness Ads are a new Advertising format available to Small Businesses that were recently launched. Small businesses may be small but their presence is primed to get a whole lot larger, thanks to a new feature being rolled out by Facebook. ‘Local awareness’ advertisements will be shown to Facebook users who are in a businesses’s neighborhood, with the goal of attracting new customers. The advertisements are designed to be quick and easy for small businesses to create, as … Continue reading


Amazon Local – a Good Idea For Your Small Business?

Amazon Local


Amazon Local is a daily deals website that is part of the huge entity known as Every day, Amazon Local sends new deals to subscribers to use in their city and online.  If you are a customer of (who isn’t right?) then you likely have seen these emails in your Inbox every morning.  The question is, does it make sense for YOU to use it to advertise your small business?   I recently had the pleasure of sitting down with … Continue reading