What are #Hashtags and How to Use Them

 

Know exactly what a #Hashtag is? If you’re not a social media maven, and especially Twitter, you may not have a clue what a #hashtag is. No need for that to be the case any more. A hashtag is a # paired with a word or phrase to perform a number of functions. Twitter users affix hashtags to tweets as search conventions, a method of categorizing, and marketing tactics. #Hashtags may also be used in other social media platforms. #Hashtags … Continue reading →

Small business innovation – Some basics

 

While on the surface it would make sense that the smaller, more agile entrepreneurial companies amongst us would be the more innovative. You would think this is true. And you would be wrong. It’s not for a lack of trying or desire. It’s simply that smaller businesses lack the R & D budgets, the staff, and the vision that larger companies can commission. Needless to say, the challenge for small business innovation is to break past the glass ceiling managing … Continue reading →

Instagram – A Snapshot of the Social Photo Sharing Site

 

Since being acquired by Facebook in 2012, Instagram, a free online photo sharing and social network platform has provided small business owners seeking ways to engage and grow their base a different outlet to pursue. So what is Instagram? Instagram allows members users to upload, edit and share photos with other members through the Instagram website, email, and social media sites such as Twitter, Facebook, Tumblr, Foursquare and Flickr. On Instagram, you’re allowed to follow photo streams created by other … Continue reading →

How Can You Use Facebook Graph Search in Your New Hampshire Business?

 

Facebook is at it again, and this time it’s called Facebook Graph Search. This is their attempt to sway their search results from the keyword-based model like Google’s, to one where Facebook can employ its greatest asset, the social interplay between all its users. Still coming out, Graph Search may not be open to you yet, (still only accessible in the US, and there’s a waiting list) but it’s on its way right around the corner. And if you’ve got … Continue reading →

Consumers Have Choice – Don’t Let Your Design Make It Easy for Them!

 

Okay, so take a guess: how long do you think it takes the average person to form a first impression after landing on your webpage? A study by researchers at the Missouri University of Science and Technology in 2012 found that it takes all of two-tenths of a second to garner that impression. This makes your design much more vital, as your visitors indeed have choices, and if they are less than bowled over by your design elements, you can … Continue reading →

How to Get Your Customers to Open your Emails!

 

Are your email open rates a source of embarrassment? Acting to improve them is a lot easier to accomplish than you might think. According to Epsilon.com, email open rates sport an industry average of around 27.4 percent, with wide variances for markets. Understanding your email open rates and ways to improve them should be high on your to-do list! Toward that end, listed below are 10 top tips for boosting your email open rates. Write something you would read – … Continue reading →

How to Use Daily Deal Sites Like Living Social To Market Your Business

 

Despite all the vitriol that’s been written about daily deal websites, and how they are all universally “out” as a means of marketing your local business, we’d disagree. There are a variety of factors that go into making these daily deal sites work for your business, and a few well-publicized failures, shouldn’t be cause for dropping the daily deal model. In fact, when studied closely, a large number of failures had numerous things in common: failure to understand how to … Continue reading →

Going Mobile – Why Should You Give SMS Marketing a Try?

 

The World is going Mobile my friend. Your customers are Going Mobile. One of the most important tools Mobile Marketing offers is the ability to harness the power of SMS Marketing. SMS marketing, which stands for simple message service, has proven to be a more than feasible substitute for email marketing. It’s getting harder and harder to find those who are not using text messages in one form or another, and they are not simply the world of pre-teens. Why … Continue reading →

Facebook Fan Page Marketing 102

 

In this blog post we pick up where we left off with the Facebook Fan Page Marketing 101. In the video below I will go through the Edgerank 102 Infographic and show you how you can boost your Facebook Fan Page Edgerank. The tips in this video will help boost your Fan Page effectiveness and get your more exposure with your Fans. Click the Play Button Below to watch this video: I hope that it helps boost your Fan Page … Continue reading →

The Future of On Demand Marketing?

 

Welcome to the Future of Marketing my friend. Have you ever considered how marketing may change in the coming years as technology continues to move faster and faster? Below is an info graphic my friend Karen Bachelder at NH Business Review shared with me and I thought it was an interesting view of how future marketing may play out. Take a look at this story below and get a glimpse of the possible Future of Marketing. So what do you … Continue reading →