The Four Horsemen: Amazon/Apple/Facebook & Google – Who Wins – Who Loses? – A Glimpse Into The Future

4-horsemen

 

This is a fascinating presentation on the future of the Internet by futurist Scott Galloway with implications for all business owners.  Many factors come into play when you want to win a horserace. Next to the fastest horse, there’s a need for the best team, perfect daily condition, an extraordinary rider and sometimes also a big bunch of luck. Passionate trademark analyst Scott Galloway will calling out for us the rates of Amazon, Apple, Facebook & Google. Hit the play … Continue reading

 
 

Do You Have a Workable Marketing Plan for 2015?

Marketing Plan

 

See How to Construct a Winning Marketing Plan for 2015 Good old Benjamin Franklin once said, “If you fail to plan, you are planning to fail.”   Having at least a “back of the napkin” marketing plan together for your online efforts should be one of the first orders of the day for 2015. Knowing which direction we’re headed is always a good idea, and with something as many-headed as an business, organization and a clear plan are a necessity. But … Continue reading

 
 

7 Conversion-Boosting Tips that Will Make You More Money in 2015

NH Strategic Marketing Macbook

 

Let’s talk about ‘effectiveness.’  As a small business owner you are investing time, energy, and even money to get people to come to your website with the hopes that some will ‘convert’ into customers.  The more effective your website is at converting visitors into customers the happier you will be right? Check Out These 7 Conversion-Boosting Tips that Will Make You More Money in 2015 Everyone wants better conversions. It’s a necessity to stay in business, so the science of … Continue reading

 
 

In The Trenches Small Business Marketing Podcast – Episode 3 – With Mike Dolpies About Responsive Websites

Mobile-FB-ad

 

In this issue of the “In The Trenches Small Business Marketing Podcast” I interview Mike Dolpies from Cyber Space To Your Place.com about what business owners must know about how their website is viewed on Mobile Phones.  80% of Internet users own a smart phone and those users are looking for local businesses like yours.  How is your website showing up on that smartphone?  Your mobile presence could be costing you new customers and money so set aside 10 minutes … Continue reading

 
 

In The Trenches Small Business Marketing Podcast – With Charlie Cole from Cole Gardens

in the trenches small business marketing podcast

 

In this premier episode of the ‘In The Trenches Small Business Marketing Podcast’ I share a short interview with Charlie Cole, owner of Cole Gardens in Concord, NH. I recently was having a business meeting at True Brew Barista and the owner came up to me, handed me a little gift envelope, letting me know that Charlie from Cole Gardens bought my Coffee for me that day. It was a very cool and innovative marketing idea so I reached out … Continue reading

 
 

What To Do If You Have a Bad Online Reputation?

bad online reviews

 

If you have ever ‘Googled’ your business name, saw a low star rating due to negative online reviews, you may be wondering what to do if you have a bad online reputation.  In this post I’ll share a couple steps you can take towards repairing your online reputation. Did you know that 94% of new customers use search engines to find local businesses like yours?  In today’s day and age, people want to see what others have said about your … Continue reading

 
 

3 Simple ‘Tweaks’ To Keep Your Website Fresh For 2015

2015 website updates

 

Its time to get ready for 2015! In today’s last post of 2014 I have a quick but very important tweak you should make to your website. If its important to you to make sure your web site doesn’t look old and stale as we go into the new year then you will want to take a minute and check this out before the end of the year. Be sure to do this one thing right away. Update Your Copyright … Continue reading

 
 

Cigars and Smart SMS Marketing

cigars and smart marketing

 

Hey there, I just put together a short video showing you a smart SMS marketing strategy I saw a local New Hampshire business owner using. Post by NH Strategic Marketing.

 
 

When It Comes To Marketing Your Business Online, Not All Website Traffic Is Created Equal

traffic vs traffic

 

When I was a kid I liked the old Spy vs. Spy comics and cartoons.  It always featured two spies, who are completely identical except for the fact that one is dressed in white and the other black. The pair was constantly warring with each other, using a variety of booby-traps to inflict harm to each other.  I thought of this old comic strip the other day when I was helping a client analyze two opposing online traffic sources. There were … Continue reading

 
 

Google Advertising Mistakes – Not Using Ad Extensions Could Be Costing You

google adwords ad extensions

 

According to Google research, four in five people use search to find local information.  The fastest way to get on the 1st page of Google (and all the way to the top) is to use Google AdWords.  Here at NH Strategic Marketing we analyze plenty of Google AdWords campaigns.  With that ‘behind the scenes view’ we see lots of businesses making big Google Advertising Mistakes. The biggest one we see over and over is not using Ad Extensions within their … Continue reading