Google Advertising Mistakes – Not Using Ad Extensions Could Be Costing You

google adwords ad extensions

 

According to Google research, four in five people use search to find local information.  The fastest way to get on the 1st page of Google (and all the way to the top) is to use Google AdWords.  Here at NH Strategic Marketing we analyze plenty of Google AdWords campaigns.  With that ‘behind the scenes view’ we see lots of businesses making big Google Advertising Mistakes. The biggest one we see over and over is not using Ad Extensions within their … Continue reading

 
 

Has Your Facebook Fan Page Become a Dead Zone?!

halloween graveyard

 

It’s frightening how many Facebook Fan Pages for Businesses that I see that are ‘dead zones’ with absolutely NO sign of life. I’ll admit, not all businesses have the most ‘social’ subject matters BUT that doesn’t mean you can’t breathe a little life into your Dead fan page. There are a lot of reasons you should resurrect your Fan Page if it has gone cold – here are just a few:   1.  Your customers are there every day – … Continue reading

 
 

The Importance of ACCURATE Local Listings For Your Business

local business listings

 

The Internet has become the New Yellow Pages and in this day and age your customers are using it to look for Local Listings For your business. These local business listings are officially known as “Citations.” These Local Citations are defined as any “mention of your business name and address on other webpages—even if there is no link to your website.” An example of a citation might be an online yellow pages directory where your business is listed, but not … Continue reading

 
 

Facebook Local Awareness Ads

facebook local awareness ads

 

Facebook Local Awareness Ads are a new Advertising format available to Small Businesses that were recently launched. Small businesses may be small but their presence is primed to get a whole lot larger, thanks to a new feature being rolled out by Facebook. ‘Local awareness’ advertisements will be shown to Facebook users who are in a businesses’s neighborhood, with the goal of attracting new customers. The advertisements are designed to be quick and easy for small businesses to create, as … Continue reading

 
 

Amazon Local – a Good Idea For Your Small Business?

Amazon Local

 

Amazon Local is a daily deals website that is part of the huge entity known as Amazon.com. Every day, Amazon Local sends new deals to subscribers to use in their city and online.  If you are a customer of Amazon.com (who isn’t right?) then you likely have seen these emails in your Inbox every morning.  The question is, does it make sense for YOU to use it to advertise your small business?   I recently had the pleasure of sitting down with … Continue reading

 
 

Google Direct Mail, The $50 BILLION Online Advertising Giant Sent ME Direct Mail?

google direct mail

 

Google, The $50 BILLION Online Advertising Giant Sent Me Direct Mail and there is a lesson here I would like to point out to you.  Google made $50 Billion last year and 97% of that revenue came from selling its online Paid Advertising product “Google AdWords” of which I am a huge fan. Did you know Google nets $115,150 of revenue in one minute, and converts $23,509 of that into profit.   Crazy isn’t it?? Despite those amazing numbers you might be surprised … Continue reading

 
 

Improve The Online Reputation For Your Business

Review-Video

 

The online reputation for your business is very important and has only become even more important as your customers are Googling to learn what your previous customers have to say about you.  If you want to Improve The Online Reputation For Your Business I have just the thing to share.  Today I have a short video showing you a simple and powerful way to boost your online reputation. Some fun online reputation facts for you: – 88% of consumers research before … Continue reading

 
 

5 Lessons from ‘Batman’ – Being The Superhero of Your Business

the batman

 

I admit it. I am a complete and total Geek. I have always loved Super Hero’s and as a child I loved Comic Books and their Cartoon derivations. To this day I love the Super Hero movies that are released on the big screens and eagerly attend with my popcorn and some other geeky friends (going to see the new Guardians of the Galaxy movie tonight!!!). One of my all time favorite Superhero’s is BATMAN and I believe that there … Continue reading

 
 

A NEW Definition of Marketing To Grow Sales In Your Business?

New Hampshire Marketing

 

The Frame You See Your Business Through – We all look at the world (and the marketing of our businesses) through our own unique “Frames.”  These Frames can affect our beliefs, thoughts, feelings and actions.   If you would like to get more customers for your business then marketing is how to achieve that goal but if you don’t ‘like’ Marketing, then how will you ever get there?  I’d like to invite you to change your frame on how you … Continue reading

 
 

How To Get Customers To Do What YOU Want – 6 Psychological Triggers to Boost Online Lead Generation

persuasion

 

One of my mentors Dan Sullivan has a definition of Marketing that I just love.  He sees Marketing’s role to be “Getting people intellectually engaged in a future result that’s GOOD for THEM’ ‘and getting them to emotionally commit to take action to achieve that result’.  I know a lot of business owners that see Marketing as a ‘bad thing’ but if you look at this definition and you’re coming at it from this angle you are helping people take … Continue reading