What are #Hashtags and How to Use Them


Know exactly what a #Hashtag is? If you’re not a social media maven, and especially Twitter, you may not have a clue what a #hashtag is. No need for that to be the case any more. A hashtag is a # paired with a word or phrase to perform a number of functions. Twitter users affix hashtags to tweets as search conventions, a method of categorizing, and marketing tactics. #Hashtags may also be used in other social media platforms. #Hashtags … Continue reading


Small business innovation – Some basics

Small business markeing and creating new ideas


While on the surface it would make sense that the smaller, more agile entrepreneurial companies amongst us would be the more innovative. You would think this is true. And you would be wrong. It’s not for a lack of trying or desire. It’s simply that smaller businesses lack the R & D budgets, the staff, and the vision that larger companies can commission. Needless to say, the challenge for small business innovation is to break past the glass ceiling managing … Continue reading


Instagram – A Snapshot of the Social Photo Sharing Site


Since being acquired by Facebook in 2012, Instagram, a free online photo sharing and social network platform has provided small business owners seeking ways to engage and grow their base a different outlet to pursue. So what is Instagram? Instagram allows members users to upload, edit and share photos with other members through the Instagram website, email, and social media sites such as Twitter, Facebook, Tumblr, Foursquare and Flickr. On Instagram, you’re allowed to follow photo streams created by other … Continue reading


How Can You Use Facebook Graph Search in Your New Hampshire Business?

Facebook graph


Facebook is at it again, and this time it’s called Facebook Graph Search. This is their attempt to sway their search results from the keyword-based model like Google’s, to one where Facebook can employ its greatest asset, the social interplay between all its users. Still coming out, Graph Search may not be open to you yet, (still only accessible in the US, and there’s a waiting list) but it’s on its way right around the corner. And if you’ve got … Continue reading


How to Use Daily Deal Sites Like Living Social To Market Your Business

Living Social


Despite all the vitriol that’s been written about daily deal websites, and how they are all universally “out” as a means of marketing your local business, we’d disagree. There are a variety of factors that go into making these daily deal sites work for your business, and a few well-publicized failures, shouldn’t be cause for dropping the daily deal model. In fact, when studied closely, a large number of failures had numerous things in common: failure to understand how to … Continue reading